Performance Marketing Manager

About EatClub

At EatClub, we believe restaurants and bars are the beating heart of every city’s culture. Whether it's discovering a hidden gem, grabbing a late-night takeaway, or meeting friends for a drink, our mission is simple: help the hospitality industry thrive through smart, powerful tech.

Our platform helps over 4 million customers discover top restaurants and access real-time deals that save them up to 50% off the bill. We empower more than 8,000 venues to fill empty tables, increase foot traffic, and maximise revenue.

#1 app in Food & Drink and awarded Australia's Fastest Growing Tech Company by the AFR in 2025. Now is an exciting time to join our team. Initially co-founded by Marco Pierre White and leaders in the food tech scene, we're now a 150+ person scaleup that's growing fast and making waves in the industry.

Why You'll Love Working With Us

• Run paid media across Australia, the UK and New Zealand, plus new market and city launches
• See your changes live the same day
• Work in an AI-first team running on Claude, MCP integrations and automated pipelines
• Small senior team, big remit, and a direct line to leadership
• Everyone is in Sydney. You run the UK in Sydney hours
• Staff discounts through EatClub

The Opportunity

EatClub is building its own performance marketing team. We're hiring a Performance Marketing Manager to run paid media for the EatClub app.

You'll run Meta, TikTok, Snapchat, Google, Apple Search Ads and ChatGPT Ads, with a focus on paid social or search and app stores. You'll report to the Head of Growth and work with our Performance Creative Manager in Sydney.

You need mobile app acquisition experience and hands-on use of an MMP such as Branch, AppsFlyer or Adjust.

AI is how we work. Our marketing runs on Claude, MCP connections into every ad platform and automated data pipelines. You'll use them from week one.

Key Responsibilities

• Build and run app install and in-app event campaigns in AU, UK and NZ
• Hit CPA and volume targets in each market
• Spend each budget where it performs best
• Check dashboards daily and fix issues before they cost money
• Keep new ads flowing into every ad set, on time
• Launch new ads without resetting learning or breaking delivery
• Manage ad limits, fatigue and rejections on every platform
• Make setup and budget changes through our change process
• Reconcile platform numbers with Branch and SKAN
• Run tests with a proper control group
• Set up tracking and paid channels for new market and city launches
• Run App Store optimisation alongside Apple Search Ads
• Use and build AI workflows for analysis, reporting and bulk edits
• Send a short weekly performance report

What You Bring

Must have:

• Paid acquisition for a mobile app, not only web or ecommerce
• Hands-on use of an MMP: Branch, AppsFlyer, Adjust or similar
• A working grasp of SKAN and why platform and MMP numbers differ
• 5+ years in performance marketing
• Daily use of AI in your marketing work, with workflows you built

Also important:

• Deep experience in Meta and TikTok app campaigns, or Google App Campaigns and Apple Search Ads
• Disciplined about process, change logs and learning phases
• Experience with automation tools (Claude, ChatGPT, Python, Zapier or similar)
• Budgets across more than one market
• Short, clear written updates

Maybe this role is not for you if:

• Your paid experience is mostly web or ecommerce
• You've never worked hands-on in an MMP
• You need an analyst to pull your numbers
• You work around process rather than through it

One last note: even if you feel that you don't meet all the criteria above, we encourage you to apply. Past work experience is not the only indicator of future success, and we are on the look out for hungry talent who wants to grow with us. So if you want to be a part of something remarkable, then we're excited to hear from you.

If you're curious about what we're building, you're welcome to explore EatClub ahead of your interview. First-time users who choose to give it a try can use the code "ECAPPLY5" for an optional $5 voucher to test the experience. This is entirely voluntary and has no impact on your application or interview process.