Lead Marketing Specialist

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Role:

The Lead Marketing Specialist will be responsible for developing and executing marketing strategies to drive brand awareness and sales within a specific country or region. This role involves collaborating with various teams to ensure alignment and consistency in marketing efforts, as well as analyzing market trends to optimize marketing strategies.

Your Contribution:

- Tropicalize Regional Strategy: Adapt global and regional marketing strategies (value propositions, pricing, positioning) to the cultural and competitive reality of the cluster.

- Agile Decision-Making: React quickly to local market volatility, pricing dynamics, and competitor movements. Proactively identify local risks and growth opportunities to feedback to the regional team.

- Cross-Functional Orchestration: Align local Sales, GTM, Operations, and Finance into one unified execution plan, avoiding bureaucracy and focusing on what truly drives growth.

- Local Activation & Partnerships: Leverage turnkey campaigns from the regional team to focus deeply on high-impact field activations, local brand partnerships, and community building.

- Creator & Influencer Ecosystems: Build and nurture relationships with local creators, managing mid-tier to nano influencers to drive authentic, localized storytelling.

- Brand Consistency: Ensure local execution aligns with the global brand voice across all touchpoints, while elevating regional needs and opportunities.

- Define account-specific KPIs and manage external agencies to ensure a best-in-class and cost-effective execution of the required services.
- Oversee quality of execution, and provide coaching and feedback as needed.
- Develop creative content and stories to engage with media, communities, and influencers.
- Drive cross-country collaboration, share best practices, and adapt successful activities for execution in other countries or channels.
- Define, manage, and control investments for partners, ensuring relevant ROI and success parameters.

Your Qualifications and Skills:

- 6+ years of marketing experience in an IT or Consumer Goods environment with a recognized A-brand company.
- Strong marketing planning experience and comprehensive understanding of the retail and e-tail market environment.
- Strong project management skills, detail-oriented, and highly organized.
- Fluent in English
- Solid presentation and negotiation skills and ability to manage relationships with key retail partners.
- Experience in building and leveraging content creation strategies and engaging with influencers.

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At Logitech, we empower collaboration and foster play through a flexible hybrid work model that supports productivity and connection from anywhere. Our strength lies in our people and our inclusive culture, where diversity is valued and differences celebrated. Don’t meet every requirement? That’s okay! If you believe you’re a great fit, we encourage you to apply. We’d love to meet you! 

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.

Logitech is an Equal Opportunity Employer. Learn more about our Commitment: Equal Opportunity & Non-Discrimination

If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.