Associate Creative Director - Creative Communications (On Air Promos), Colors

Job Summary  
 

The incumbent will be responsible for driving the end-to-end execution of high-quality promotional campaigns across key fiction properties, including both launch and sustenance campaigns, directly impacting show visibility, audience engagement, and viewership. The role requires independent management of multiple high-priority projects across promo shoots, post-production, and campaign rollouts while ensuring stakeholder alignment and creative excellence under tight timelines. 

​ About the team 

The OAP team works with the Programming & Marketing teams on new and existing shows, to create engaging promotion campaigns thereby building channel viewership. 

Key Responsibilities 

• Proven experience in producing high-impact trailer-type promos, particularly for Hindi GEC fiction shows. 

• Strong understanding of promo storytelling, narrative structure, emotional beats, drama, suspense, and audience engagement. 

• Ability to identify the strongest story points and create impactful promo narratives with strong hooks. 

• Hands-on experience in conceptualization, scripting, shoot planning, execution, editing, VFX, graphics, music, sound design, VO, and final delivery. 

• Strong understanding of trailer packaging, pacing, music integration, and creating compelling narratives within short durations. 

• Ability to independently manage the complete promo production process from brief to final output. 

• Strong collaboration skills with Creative, Marketing, Channel teams, Production Houses, Directors, Editors, VFX, and Post-Production teams. 

• Ability to manage multiple projects under tight timelines while maintaining high creative standards. 
• Lead, manage and mentor a team of creative professionals, including promo producers, writers and creative executives, ensuring high-quality creative output and timely delivery.

Skills & Attributes for success 

• Preference will be given to candidates who have worked with companies that produce trailers 

• Writing Scripts for On Air Promotions, Branded Content, AV’s, Short Format Vignettes. 

• Putting together Ideas into Concepts, Concepts into Presentations. 

• Understands motion graphics 

• Fair amount of knowledge of the Practical skills working /Studio 
  Shooting, Directorial and production skills is must 

• Script knowledge, production knowledge, vfx knowledge 

• Ability to work with a wide array of people from diverse backgrounds. 

• Must be able to juggle between multiple projects. 

• Must take ownership of the project from start to end and work for the betterment of the product. 
• Ability to balance individual creative contribution with team leadership and overall project ownership.

Preferred Education & Experience 

• 7-10 Years in a TV Network, OTT Platform or Agency 

• Graduate/Postgraduate  

• Must be able to juggle between multiple projects. 

• Relevant experience in writing Scripts for On Air Promotions, Branded Content, AV’s, Short Format Vignettes. 

• Proficiency in written and spoken in English & Hindi language 

• Should be proficient in telling the story in shorter durations effectively & well versed with OAP lingos & technicalities.  
• Prior experience in handling a team of creative professionals, managing deliverables, allocating responsibilities and driving end-to-end campaign execution.

About Us

​​Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.