Director of Demand Generation
- $165,000–$205,000 per year
About the role
Avante is the enterprise AI platform for benefits teams. Benefits is one of the most complex, high-stakes functions in any company, and Avante’s purpose-built agents take on end-to-end benefits work, from checking vendor contracts against claims to preparing leadership reports to helping employees use and understand their benefits. Samsung Semiconductor, Real Chemistry, Zscaler and News Corp use Avante today to keep costs in check, support employees across the globe, and get more from their benefits investment.
The Role
We built the product first. Avante spent almost two years in stealth with founding customers, launched in April 2025 with a product already delivering ROI, and recently raised a $30M Series A. Next year is when go-to-market delivers on the product-market fit we have already established, and this role builds the demand engine that makes that happen.
As Director of Demand Generation, you'll own the strategy for new and expansion pipeline and the programs that produce it: paid media, account-based campaigns, email and nurture, sponsorships, and co-marketing with a partner channel that already drives a large share of our pipeline. Much of it starts from a clean slate. You'll decide what to turn on first, how to spend a healthy budget, and how to show it's working.
You'll set direction for work that runs through content, creative, a digital agency or contractor partner, and our SDRs, and you'll be ready to build and lead a team as the function grows. You'll work as a partner to our Head of Marketing on overall strategy, with the presence to represent marketing with executives and the board. Field and events have a dedicated owner, so you'll work alongside that program rather than run it. We want someone who sets the strategy and also builds the first version of it.
What You'll Do
- Own the demand strategy. Set the channel mix, budget allocation and quarterly plan for new-logo pipeline, and change course as the results come in.
- Jumpstart and scale digital. Manage paid search, LinkedIn, retargeting, email and sponsorships, working with an agency or contractor partner you manage or choose.
- Run programs against named accounts. Agree on account tiers with sales leadership, and ensure priority accounts are surrounded by the right messages throughout the enterprise sales journey.
- Get more from our partner channel. Build co-marketing and joint campaigns with partners, and make sure our direct and partner programs reinforce each other.
- Point content and creative at pipeline. Influence the content plan based on your priorities, brief creative well, and partner with field marketing so events and campaigns move the same accounts forward.
- Work as one team with sales. Equip SDRs and AEs with messaging, triggers and clean handoffs, and share accountability for the pipeline you create together.
- Measure what matters. Own the pipeline scoreboard with RevOps, and present it to leadership each month, including what missed and what you'll change.
- Build with AI. Design and manage the agents and automations that scale the function, such as account research, signal monitoring, message variants and campaign QA. RevOps and GTM engineering will help you deliver it.
- Lead and grow the team. Direct agency and contractor work now, and be ready to lead a team as the function grows.
What We're Looking For
- 8+ years in B2B demand generation, building pipeline for a sales-led motion with enterprise or upper-mid-market buyers and long sales cycles
- Early-stage B2B SaaS experience (Series A to C, or you've been through that journey), with comfort building the system while running it
- Strategy-first and hands-on: you set the plan and build campaigns yourself in tools like HubSpot, LinkedIn Campaign Manager, Google Ads and Clay
- Deep expertise in at least one demand channel, such as paid and digital, account-based, lifecycle or partner marketing, with range across the full mix
- You've built and shipped AI agents or automations in your own marketing work, and can walk through what they did and what broke
- A track record of sourced pipeline and revenue (not MQLs) that you've presented to company leadership
- Experience leading work that runs through other people, whether direct reports, agencies or cross-functional partners
- An airtight working relationship with sales, including shared plans and shared accountability
Nice to Have
- Familiarity with benefits, healthcare or HR tech buyers
- Experience marketing AI products to enterprise buyers
- Experience in partner- or broker-influenced markets, including co-marketing programs
- Experience hiring and managing marketers
- A point of view on AEO and how AI search changes demand capture
What We Offer
The base salary range for this role is $165,000–$205,000. Where you land in that range depends on your experience, your skills, and how well your background fits what the role needs.
We also offer:
- Equity: Stock options, so you share in what we’re building
- Health coverage: Medical, dental, and vision, with employee premiums covered by Avante
- Unlimited PTO: Take the time you need to rest and recharge, plus paid company holidays
- Retirement: 401(k)
- Commuter benefit: $150/month toward transit or parking
Avante is an Equal Opportunity Employer. We’re building a diverse, inclusive team and welcome candidates of all backgrounds.
How We Work
Our four values aren't aspirational. They translate into concrete operating tenets that shape how we make decisions every day.
Beat Yesterday. We re-evaluate our own toolkit every quarter, because the workflows that made you effective three months ago may already be outdated. We act on 70% of the information rather than waiting for certainty. We timebox, execute, and iterate, getting work in front of real people quickly instead of polishing in isolation. And we own our output regardless of how we produced it. AI can get you 80% of the way there. Everything that goes out with your name on it is your responsibility to review, refine, and stand behind.
Embrace Type 2 Fun. We take on hard problems and find meaning in the work, even when it's uncomfortable. We assume good intent and follow up directly rather than venting in side channels. We celebrate wins loudly and specifically, naming the actual behavior so the whole team learns what great looks like. We are on by default, because we owe it to each other and to our customers to be available beyond what a regular corporate job would demand. And we do unscalable things today that build scalable advantages tomorrow: every hand-built account play and late-night proposal turnaround earns us the right to scale later.
Stay Hungry, Stay Curious. We expect everyone to be the expert on AI in their function before anyone asks them to be. The landscape changes weekly. When you learn something, teach it. Learn enough about adjacent functions to ask good questions. Ask the question you think is too basic, because in complex domains like benefits, the cost of a wrong assumption can be a lost account. And remember: curiosity without urgency is a hobby. Learning has to translate into action on a timeline that matches the opportunity.
Act Like an Owner. We say the uncomfortable thing early, raising missed commitments or quality gaps directly with the person within 48 hours. We surface problems when they're small, not the week they become a crisis. Customer-facing work gets priority, always. And we close the loop every time, because over-communication is a feature at our stage, not a bug.