Senior Brand Manager, Loyalty & Partnerships

Department Overview

The Senior Brand Manager – Loyalty & Partnerships will be instrumental in driving customer and commercial growth through the evolution of the MyMcDonald's Rewards programme and the development of strategic partnerships that enhance the customer proposition.

This individual will lead the loyalty category, playing a key role in shaping the long-term Loyalty & Partnerships roadmap, and deliver initiatives that drive customer acquisition, engagement, frequency and lifetime value.

We are looking for a strategic, commercially minded and customer-focused marketer who is passionate about loyalty, partnerships and customer engagement, with the ability to identify growth opportunities and deliver measurable business outcomes.

This is an exciting opportunity to lead the Loyalty & Partnerships category for one of the world's most iconic brands. At a time of continued digital growth and transformation, you'll help shape the future of MyMcDonald's Rewards, develop strategic partnerships and deliver initiatives that drive customer engagement, loyalty and commercial growth.

You'll be joining one of the UK's most respected and award-winning marketing teams and working across the business to create meaningful value for customers, franchisees and the wider McDonald's system.

Duties

• Own and evolve the MyMcDonald's Rewards proposition and activation roadmap, identifying opportunities to drive customer acquisition, engagement, frequency, lifetime value and incremental business performance.
• Play a key role in shaping and delivering the long-term Loyalty & Partnerships strategy, helping to identify future growth opportunities and prioritise initiatives that deliver customer and commercial value.
• Lead the development and delivery of loyalty, rewards and partnership initiatives that strengthen the customer proposition, improve programme economics and drive measurable business outcomes.
• Develop and manage strategic brand, rewards and commercial partnerships that enhance customer value, increase engagement and unlock incremental value for customers, franchisees and the business.
• Identify customer and business growth opportunities through data, insights and market trends, influencing market and global stakeholders to prioritise and deliver key initiatives.
• Lead cross-functional planning and working groups, building alignment across Marketing, CRM, Consumer & Business Insights, Finance, Operations, Supply Chain, Technology and external partners.
• Oversee the end-to-end delivery of loyalty and partnership programmes, ensuring activity is effectively executed against customer, brand and commercial objectives.
• Own loyalty and partnership performance reporting, translating insights into actionable recommendations and optimisation opportunities.
• Lead, coach and develop a team, setting clear priorities, building capability and creating a high-performing culture.
• Champion the role of Loyalty & Partnerships across the organisation, building strong stakeholder relationships and embedding customer-centric, commercially driven decision making.

Qualifications

• Degree qualification or equivalent relevant experience is highly regarded.
• Previous and relevant experience in retail, FMCG, loyalty, CRM, digital marketing and/or strategic partnerships.
• Strong experience in a loyalty, CRM, partnerships or digital marketing role, with a track record of driving customer engagement and commercial growth.
• Experience developing and managing strategic partnerships, rewards programmes or commercial alliances that create customer and business value.
• Strong understanding of customer lifecycle principles, loyalty programmes and customer engagement strategies.
• Experience identifying customer and commercial opportunities through data, research and insights.
• Proven ability to develop business cases, influence stakeholders and drive strategic initiatives within a matrix organisation.
• Experience working with agency partners, suppliers and external stakeholders to deliver effective business outcomes.
• Proven experience leading, motivating and developing individuals and teams to deliver strong business outcomes.
• Demonstrated ability to develop strategies that deliver measurable customer, commercial and brand outcomes.

Skills

• A digitally savvy marketer who is passionate about loyalty, partnerships and customer engagement.
• Ability to demonstrate genuine initiative, drive and ownership.
• Strategic thinker with a strong customer focus and commercial mindset.
• Strong commercial awareness and financial acumen.
• Proven ability to identify, develop and manage strategic partnerships that deliver measurable customer and business value.
• Strong project management and organisational skills.
• Strong analytical capability, using data and insight to identify opportunities and drive action.
• Excellent communication, presentation and stakeholder management skills.
• Strong people leadership skills, with the ability to coach, develop and inspire high-performing teams.
• Ability to balance strategic thinking with operational excellence, translating long-term objectives into clear plans and outcomes.