Field Marketing Manager (Japan)
- Hybrid
- Full Time
About the role
About the client
Our client is a leading B2B fintech brand whose financial infrastructure platform is used by millions of companies, from the world's largest enterprises to the most ambitious startups.
About the role
You'll join the Japan Field Marketing team as the dedicated field marketer for startups, commercial, SMB, and startup customers. You'll own the field programs that turn this fast-moving segment into qualified leads, sales pipeline and revenue, using a mix of events, lead generation, digital and account-based marketing.
This is a hybrid role. You'll split your time between remote work, the office, and travel around Japan to meet startup and commercial communities where they are.
What you'll do
- Segment field marketing plan: Build and run the field marketing plan for startups, commercial and SMB customers in Japan, aligned to segment sales targets and quarterly priorities.
- Lead to sales: Drive lead generation for the segment and own the handoff to sales. Partner with sales to make sure leads are followed up quickly, and track progress from lead to opportunity to pipeline.
- Events across Japan: Plan and deliver in-person and virtual events, including startup community events, meetups, third-party conferences and tradeshows, and customer roundtables, in Tokyo and regional hubs. Regular travel within Japan is part of the role.
- Event agency management: Brief and manage our external event agency on scope, budget, timelines, logistics and quality, and own post-event follow-up and reporting.
- Digital and lead gen programs: Plan and run digital programs (paid social, email, webinars, content syndication) with the demand generation team to keep pipeline moving between events.
- Account-based marketing: Work with sales and Business Development Managers to run ABM plays for target commercial accounts and high-potential startups.
- Startup ecosystem partnerships: Work with the Startup Ecosystem team and startup BDMs to partner with VCs, accelerators, incubators and founder communities on co-hosted events and programs.
- Sales alignment: Act as the field marketing partner to the segment sales teams, with joint planning, target account lists and follow-up plays.
- Measurement and reporting: Track and report on leads, lead-to-opportunity conversion, sourced and influenced pipeline, event ROI and cost per lead, and use the results to improve programs.
- Marketing operations: Handle campaign setup, list building, lead management and CRM/marketing automation hygiene with the marketing operations team.
Who you'll work with
- Segment sales teams (Startups, Commercial/SMB)
- Startup Ecosystem team and Business Development Managers for startups
- External event agency
- Demand generation, marketing operations and APAC regional marketing peers
Qualifications
- 6+ years of experience in B2B field marketing, ideally at a technology company.
- A track record of running events end to end, including managing agencies or vendors.
- Experience owning programs measured on leads and pipeline, working closely with sales teams.
- Hands-on experience with lead generation, digital marketing and account-based marketing.
- Familiarity with CRM and marketing automation tools (e.g. Salesforce, Marketo, HubSpot) and with building reports or dashboards to track KPIs.
- Japanese (native level) and English (business level), written and spoken.
- Willing and able to travel regularly within Japan.
- Comfortable working independently in a hybrid setup with stakeholders across teams.
Nice to have
- Field marketing experience in technology, SaaS, fintech, payments or e-commerce.
- Experience marketing to startups, SMEs or commercial customers, and an existing network in Japan's startup ecosystem (VCs, accelerators, founder communities).
- Experience with high-volume programs built on many smaller touchpoints, not just a few large events.
- Familiarity with ABM tools and approaches.
- Strong analytical skills and the ability to turn data into clear, short summaries for stakeholders.
- A startup mindset: bias toward action and comfortable in a fast-paced, changing environment.