Senior Product Marketing Manager
- Remote
- Full Time
About the role
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in the United States.
We are looking for an experienced Senior Product Marketing Manager to lead product positioning, messaging, and go-to-market strategy for innovative hardware and cloud-based solutions built around fully homomorphic encryption (FHE). In this role, you will shape how complex technologies are presented to enterprise and government customers across industries such as financial services, healthcare, defense, and sovereign cloud. You will initially lead the broader marketing function, overseeing corporate communications, public relations, content, events, and sales enablement. As the marketing organization expands, your focus will transition toward product marketing, competitive intelligence, product launches, and commercial strategy. Working closely with product, sales, and engineering leaders, you will translate advanced technical capabilities into clear, credible, and compelling value propositions. This is an opportunity to establish the marketing foundations of a rapidly growing deep-tech company developing next-generation secure computing infrastructure.
Accountabilities:
As Senior Product Marketing Manager, you will own the marketing strategy and execution for a portfolio of advanced hardware and cloud products, ensuring consistent positioning, strong market differentiation, and effective commercial adoption. Your responsibilities will include:
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Product Positioning and Messaging: Define and manage positioning for the FHE cloud platform and hardware portfolio, including accelerator chips, boards, servers, and sovereign deployments. Ensure consistent messaging across websites, sales materials, press communications, and industry events.
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Technical Marketing and Performance Analysis: Work directly with cryptographers and hardware and software engineers to understand benchmark results and translate technical findings into accurate, defensible performance claims, particularly around system-level performance per watt and per dollar compared with GPU-based systems.
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Competitive Intelligence: Develop competitive positioning by evaluating FHE hardware against GPU, CPU, and alternative accelerator architectures, as well as comparing the company's solutions with other FHE providers.
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Pricing and Market Strategy: Develop pricing recommendations for hardware products and cloud services based on market research, competitive analysis, and commercial business cases.
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Customer and Market Insights: Engage with customers and prospects to validate messaging, understand purchasing priorities, and identify market opportunities. Lead win/loss analyses and voice-of-customer reviews in collaboration with Sales.
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Buyer Personas and Segmentation: Define buyer personas, value propositions, and messaging strategies for key customer segments, including financial services, healthcare, defense, government, and sovereign cloud operators.
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Market Research and Business Planning: Lead market sizing and segment analysis to support product strategy, board presentations, and fundraising initiatives.
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Content Strategy and Production: Create and manage high-quality marketing content, including blog posts, press releases, white papers, product briefs, solution briefs, and customer case studies. Coordinate approvals with customers and partners where necessary.
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Technical Resources and Documentation: Collaborate with Engineering to develop reference architectures, workload sizing guides, and deployment documentation. Contribute to developer documentation and provide feedback on platform usability and onboarding experiences.
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Product Launches: Plan and execute product launches for new chips, boards, servers, and cloud capabilities, coordinating announcements, media coverage, customer briefings, and sales readiness.
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Sales Enablement: Develop and maintain sales presentations, pitch decks, one-pagers, demo scripts, competitive battlecards, proof points, and objection-handling resources. Train sales teams on new products and messaging.
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Product Information Management: Maintain a centralized source of truth for product specifications, technical claims, and messaging used by Sales, Business Development, Engineering, and executive leadership.
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Public Relations and Analyst Relations: Manage external PR agencies, oversee editorial calendars and press releases, coordinate executive interviews, and build relationships with industry analysts through briefings, research inquiries, and relevant market placements.
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Website and Brand Management: Own the corporate website, coordinate product demonstrations and improvements with external agencies and internal development teams, and maintain consistent product naming and brand guidelines.
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Events and Ecosystem Marketing: Plan and manage participation in major technical conferences, including RSAC, ISC High Performance, and SC. Coordinate meetings, follow-ups, speaking opportunities, awards, and joint marketing initiatives with technology partners, cloud providers, ISVs, consortia, and resellers.
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Developer Community and Social Media: Manage social media activities and support hackathons, developer events, and community initiatives that increase product visibility and adoption.
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Marketing Performance Measurement: Track qualified inbound leads, marketing-influenced pipeline, event engagement, press coverage, analyst briefings, product launch performance, and sales enablement asset adoption. Use CRM reporting and campaign attribution to evaluate results and improve marketing effectiveness.
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8+ years of experience in product marketing, including at least 3 years within a semiconductor or hardware systems company such as AMD, Intel, NVIDIA, Marvell, Qualcomm, or a comparable technology startup.
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A strong portfolio of personally produced marketing materials, including sales presentations, product and solution briefs, white papers, product launch messaging, blog posts, and social media campaigns.
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Experience marketing both hardware products and cloud-based or software services, or demonstrated ability to successfully operate across both categories.
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Strong technical aptitude, with the ability to interpret benchmark data, engage engineers in technical discussions, and develop accurate, credible competitive comparisons.
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Experience managing public relations agencies and working with industry analysts such as Gartner.
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Proven experience planning and executing participation in technical conferences and industry events.
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Exceptional writing and communication skills, particularly when translating complex technical concepts into clear and compelling content for technical audiences.
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Ability to work independently, manage multiple priorities, and take ownership of marketing initiatives within a small, fast-moving organization.
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Willingness to travel up to 25% of the time for conferences, customer engagements, and team meetings.
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Experience marketing AI accelerators, data center infrastructure, high-performance computing (HPC) products, or related technologies.
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Background in cybersecurity, data privacy, or cryptography products. Previous experience with fully homomorphic encryption is not required, as technical training will be provided.
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Experience marketing solutions to regulated industries, government organizations, or defense customers.
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Familiarity with cloud service launches, usage-based pricing models, and developer onboarding strategies.
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Experience managing corporate websites and collaborating with external design or marketing agencies.
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An engineering or other technical degree.
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Competitive salary package.
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Equity participation through Incentive Stock Options (ISO).
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Employer-paid medical insurance.
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Health Savings Account (HSA) with employer contributions.
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Dental and vision reimbursement account (HRA).
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401(k) retirement plan with employer matching contributions.
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Fully remote work arrangements with flexible work location.
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Flexible paid time off.
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Opportunity to work on innovative technologies at the intersection of cybersecurity, cryptography, cloud computing, and advanced hardware.
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Direct collaboration with experienced technical, product, engineering, and commercial leadership teams.
Requirements:
The ideal candidate combines extensive product marketing experience with strong technical communication skills and the ability to position complex hardware and software solutions for sophisticated enterprise buyers. The following qualifications are expected:
Additional experience that would be advantageous:
Benefits: