Campaign Executive

We are hiring a Campaign Executive to execute and manage Software Finder's B2B email marketing and lead generation campaigns.

You will own the day-to-day running of campaigns: campaign setup, prospect data management, email scheduling, inbox monitoring, lead identification and performance reporting. The goal is smooth campaign execution and a consistent flow of qualified leads.

From the start, you will execute live email campaigns while building a clear understanding of the team's core lead generation objectives, existing campaign strategies and the approaches used across different verticals.

Responsibilities

• Set up, launch and manage B2B email campaigns end to end, from list upload to final send

• Build and schedule email sequences and follow-ups in line with the campaign calendar

• Use Salesforce to manage prospect records, campaign members, activity logging and lead status

• QA every campaign before launch: personalization fields, links, templates, sender settings and sending limits

• Monitor campaign inboxes daily, categorize replies (interested, not now, referral, out of office, unsubscribe, bounce) and act on them promptly

• Source, clean, enrich and maintain prospect data for each campaign

• Deduplicate records, validate email addresses and standardize fields before upload

• Segment audiences by vertical, industry, company size, job title, geography and buying intent

• Keep prospect and campaign data accurate and up to date in Salesforce

• Contribute to campaign planning across Software Finder's verticals, tailoring messaging and targeting to each vertical and buyer persona

• Run A/B tests on subject lines, copy, calls to action and send times, and apply learnings to future campaigns

• Ensure all campaigns comply with applicable email regulations (such as CAN-SPAM, GDPR and CASL) and company policy

• Maintain and apply Do Not Contact (DNC) and suppression lists before every send, and process unsubscribes promptly

• Monitor deliverability: bounce rates, spam complaints, inbox placement and sender/domain reputation

• Manage sending volumes and mailbox warm-up, and flag authentication issues (SPF, DKIM, DMARC) to the relevant team

• Identify and qualify interested prospects from campaign responses, and hand them to the sales team with complete context in Salesforce

• Support the creation and distribution of lead magnets (guides, comparisons, reports) to drive engagement

• Track open, reply, positive reply, bounce, unsubscribe and lead conversion rates for every campaign

• Produce weekly and monthly performance reports that highlight what is working and recommend improvements

Requirements

• 1–3 years of experience in B2B email marketing, outbound campaigns or lead generation

• Hands-on experience with Salesforce for campaign, contact and lead management

• Experience with email outreach or automation tools (e.g. Outreach, Apollo, Instantly, Lemlist or HubSpot)

• Strong Excel or Google Sheets skills for cleaning, deduplicating and segmenting large prospect lists

• Solid understanding of audience segmentation and targeting for B2B campaigns

• Working knowledge of email compliance (CAN-SPAM, GDPR), DNC handling and unsubscribe management

• Understanding of deliverability fundamentals: bounces, spam complaints, warm-up and sender reputation

• Familiarity with lead generation funnels and the use of lead magnets

• Experience with data enrichment and email verification tools (e.g. ZoomInfo, Lusha, NeverBounce, ZeroBounce) is a plus

• Experience in SaaS, a B2B marketplace or across multiple verticals is a plus

• Strong attention to detail and the ability to manage several campaigns at once

• Clear, professional written English

• Bachelor's degree in Marketing, Business or a related field