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Senior Product Marketing Manager

true-talent-solutions-partners

Austin

  • $130,000–$160,000 per year
  • Onsite
  • Full Time
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About the role

About the Role

A B2B SaaS company serving the construction industry is looking for a Senior Product Marketing Manager to build its product marketing function and lead go-to-market strategy across multiple regions. This role partners closely with Product, Sales, Customer Success, and Marketing to sharpen positioning and help customers discover and adopt the platform.

What You'll Do

  • Own positioning and messaging for different customer segments, personas, and markets.

  • Assess existing product marketing work, establish a practical playbook, and build the function from the ground up.

  • Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.

  • Develop sales enablement resources, including battlecards, objection guides, one-pagers, ROI calculators, and demo scripts, and coach teams on active deals.

  • Partner with Product, Sales, Customer Success, and Marketing leadership to improve product discovery and adoption.

  • Design AI-supported workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.

  • Lead positioning and messaging for a website rebuild.

  • Turn customer interviews, win-loss findings, and market signals into actionable insights.

  • Build customer evidence and advocacy programs, including reference programs, case studies, and events.

  • Advise regional marketing managers on messaging and positioning across demand generation channels.

What We're Looking For

  • Five to eight years of B2B SaaS product marketing experience, including experience marketing to established, process-heavy industries.

  • Experience building a product marketing function from scratch and managing work across multiple regions.

  • Experience owning product marketing for a B2B SaaS business serving larger organizations with fast-paced sales cycles, as well as contributing within established teams.

  • Ability to work independently and adapt as a function evolves.

  • Construction or property technology experience is helpful, as is experience marketing to technical or field-based buyers.

  • Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.

  • Must be authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $130,000 to $160,000 annually. Visa sponsorship is not available.

Location

Remote within the United States, with Austin, Texas as the primary location.