Head of Marketing

Lead, direct, and control all marketing strategies, programs, and activities so that they meet CVK’s short and long-term business objectives, comply with CVI’s global standards and policies regulations and standards, clinical value creation and protect CVK’s public reputation. Activities may include market research, digital marketing and competitive product portfolio management and planning; pricing; campaigns; marketing communications and promotions, forecasting, short - long range & Professional service (PS) planning, and managing effectiveness and ROI of those activities.

• Develop and implement and manage the overall company's digital marketing strategy

• Develop and Influence the CVK business planning; Own and drive the Short & Long-Range Strategic Planning (LRSP) for CVK (Collaboration with CO & Finance teams)

• Develop and drive the marketing strategy that is consistent with the global organization’s overall mission, vision, values and Short & long-term objectives.

• Develop an effective relationship with Regional and Global Marketing Team to provide inputs with the strategic knowledge of country market insight and customer needs as well as contribute to the team to develop and implement regional and global marketing plans

• Engage the Regional and Global Marketing Team by ensuring that these teams possess a crystal-clear understanding of the CVK business and Korea market; Aggressively demand from the Regional and Global Marketing Team support to drive, improve, execute the CVK marketing plans.

• Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions. 

• Build relationships with strategic customers to maximize the CVK’s business interests.

• Work alongside with and influence other functional leader across the organization (particularly in the sales organization) to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives.

• Direct the development and application of both internal and external professional communication programs and marketing activities which enhance and solidify CooperVision’s relations with its customers with leading PS organization. 

• Be the “Ambassador of the Brand” – Acts as an ambassador of the CVI brand internally as well as in the customer community and marketplace.

• Prioritize and manage the allocation of appropriate resources and commitment of staff to the achievement of Global, Regional and Country objectives and targets.

• Provide daily direction and high-quality, well-rounded, mature leadership to the CVJ marketing and professional services team

• Strengthen and maintain a goal-oriented, entrepreneurial environment that stresses employee performance, accountability, teamwork, credibility and success while living and role modeling the CVI values.  Cultivate a high-performance team through process, discipline, coaching and feedback.

• Develop CooperVision brand equity

• Demonstrate a good role model in the culture of engagement and Inclusion & Diversity. Develop high performing team and talent pipeline for own and key positions in the function.   

• Sit on , and contribute to, the leadership team of CVK as a LT members”
• CooperVision’s management team is committed to the development of and implementation of the quality management system and maintaining its effectiveness by communicating to the organization the importance of meeting customer as well as statutory and regulatory requirements.
• Evaluating marketing strategies’ return on investment (ROI)

• 15+ years of progressive business experience in any of the Marketing, Sales Analytics, Category or Strategic Account Management, or a combination of Sales and Marketing.

• A track record in identifying winning insights, growth opportunities and priorities. and influencing alignment to execute a to execute against strategic growth plans is required.

• High level of analytical skills to be able to derive useful insights from raw data and information, availing strategies and approaches that enable acquisition, retention, and enhancement in sales volume

• Excellent understanding of Customer, Business Intelligence, and Industry trends.

• Good knowledge and experience with online marketing best practices

• The ability to strategize marketing / commercial  orientation

• TAdvanced leadership skills. The ability to lead and influence cross-function and global / APAC regional stakeholders

• Proven ability to inspire a team
•  Resolves critical issues and contributes to organizational development Always look for opportunities to improve by challenging status quo and by being innovative
• Analytical, ability to analyze clinical data and reports to leverage commercial opportunities and make directions 
• Agility of quickly making high-quality decisions even in uncertainty and complex with incomplete information. 
• Customer orientation
• Excellent communication skills, both oral and written (Korean & English)
• International business and financial acumen to act as a leader
• Effective presentation and training skills to small and large groups
• Computer literacy required.  Must be proficient with Microsoft Office.

• Work in a complex functional matrix, in the APAC region and global organization. 

• Possess excellent communication and listening skills, cultural understanding in an international environment. 
• Frequent conference calls with various groups in different time zones with APAC & Global

Experience:

• Minimum of 15 years of relevant experience in marketing and Sales 

• Proven strategic and execution abilities

• Inventive and Dynamic

• A strong leader and with inspiring presence possessing a track record of developing people and achieving challenging objectives

• Health care industry experience and Consumer marketing experience preferred 

• Excellent communication and presentation skills in Korean and English

• Strong business mind and creative thinking mind