Senior Sales Development Representative (Large Enterprise), ASEAN and North Asia

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. 

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. 

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. 

Job Description

Senior Sales Development Representative

Large Enterprise, ASEAN and North Asia

Location: Singapore (In-office)

Our Team

Sprinklr’s Sales Development team helps create new enterprise opportunities by connecting customer priorities with the value of Sprinklr’s platform.

This Singapore-based role will support Account Executives across ASEAN and North Asia, including Hong Kong, Taiwan and Greater China. The successful candidate will work across multiple markets, languages and business environments, helping build qualified pipeline and accelerate Sprinklr’s growth across the region.

The role may also support South Korea where language capability allows.

The Opportunity

As a Senior Sales Development Representative, you will be responsible for identifying, engaging and qualifying prospective large enterprise customers across ASEAN and North Asia.

You will partner closely with regional Account Executives to understand their target accounts, develop market-specific prospecting strategies and create relevant conversations with senior business and technology stakeholders.

This is an opportunity to build regional enterprise sales experience within a global technology company while developing practical knowledge of customer experience, contact centre transformation, Contact Centre as a Service, known as CCaaS, and AI-enabled customer engagement.

What You’ll Do

• Build and execute targeted prospecting plans across ASEAN, Hong Kong, Taiwan and Greater China.
• Partner with Account Executives to prioritise accounts, identify relevant stakeholders and develop market-specific engagement strategies.
• Research large enterprise organisations to understand their business priorities, customer experience environment and potential transformation needs.
• Engage prospects through telephone, email, social channels, events and other relevant outreach methods.
• Conduct prospect conversations in English and Mandarin, adapting communication to the market, audience and business context.
• Identify and qualify potential opportunities against agreed business, customer and technical criteria.
• Create interest in Sprinklr’s platform by connecting customer challenges with relevant use cases and business outcomes.
• Support pipeline development across regional territories with different levels of market maturity.
• Maintain accurate prospect, account and activity information within Sprinklr’s customer relationship management systems.
• Share market intelligence, prospect feedback and emerging customer priorities with the wider sales team.
• Build working knowledge of CCaaS, customer experience management, digital engagement and AI-enabled contact centre solutions.

Who You Are

• You are fluent in Mandarin and English, with the ability to conduct professional prospecting and business conversations in both languages.
• You are based in Singapore or able to work from Singapore while supporting multiple Asian markets.
• You have experience in sales development, business development, inside sales or another enterprise customer-facing role.
• You can research complex organisations, identify relevant stakeholders and turn account insights into a structured outreach strategy.
• You are comfortable engaging senior stakeholders across different countries, cultures and business environments.
• You have demonstrated success against activity, opportunity creation, pipeline or revenue-related targets.
• You understand how technology can improve customer experience, customer service or contact centre operations.
• You are commercially curious, coachable and motivated to develop a career in enterprise technology sales.
• You can work independently while collaborating closely with Account Executives and regional sales teams.
• You are organised and able to manage competing priorities across several territories and time zones.

Required Qualifications

• Professional fluency in Mandarin and English is essential.
• Experience in sales development, business development, inside sales or a comparable customer-facing environment.
• Demonstrated ability to prospect, qualify opportunities and contribute to enterprise pipeline creation.
• Strong written and verbal communication skills.
• Ability to support diverse markets across ASEAN and North Asia from Singapore.

Preferred Qualifications

• Professional proficiency in Korean, enabling direct support for Account Executives and prospective customers in South Korea.
• Experience supporting Greater China, ASEAN, South Korea or broader North Asian markets.
• Experience working with large enterprise or strategic accounts.
• Foundational knowledge of CCaaS, contact centre operations, customer experience technology or enterprise software.
• Familiarity with topics such as cloud contact centres, omnichannel service, conversational AI, workforce engagement or customer service transformation.
• Experience using customer relationship management, sales engagement and prospecting platforms.

What Success Looks Like

Success in this role will be measured by the individual’s ability to:

• Generate qualified enterprise pipeline across the supported regional markets.
• Build productive partnerships with Account Executives across ASEAN and North Asia.
• Conduct credible, locally relevant prospect conversations in Mandarin and English.
• Develop sufficient CCaaS and customer experience knowledge to identify relevant customer needs.
• Maintain consistent prospecting activity and accurate opportunity information.
• Expand support into South Korea where Korean language capability is available.

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: 

• Lead a new category of enterprise software that we call Unified-CXM. 

• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. 

• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands. 

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. 

To learn more about employee benefits by region, click here. 

To learn more about all-things-Sprinklr, visit our candidate resource hub here. 

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.  

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. 

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. 

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