Strategic Media Planning Lead, Apple Services

Summary

At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. The Services Central Marketing team at Apple is responsible for cultivating awareness and education of Apple's full suite of services and driving new customer acquisition through a variety of marketing channels, including paid media, organic social, partnerships, GEO, and more.

Our growing team is looking for a Strategic Media Planning Lead supporting services across B2B and B2C verticals. This role will collaborate closely with channel teams, marketing leads, creative strategists and analytics to build data-informed recommendations and campaigns. Excellent communication, interpersonal and presentation skills are essential, along with the ability to prioritize, adapt to change and multi-task within a dynamic environment.

Description

You will be responsible for developing paid media and cross-channel strategies within Apple Services that drive full funnel and measurable impact for the business. Additionally, you will manage workflow between our internal channel teams and business stakeholders, and the implementation of each strategy. You will analyze the performance of marketing channels and provide insights to ensure key partners understand plans, optimizations and results.

On top of developing sophisticated marketing strategies, you will position yourself as the strategic thought leader for your business stakeholders and provide direction on how to reach their desired audience via marketing channels, how to allocate budgets effectively for their objectives, and you’ll also provide insight on branding and messaging within creative. Your ability to clearly communicate challenges, solutions, recommendations, and perspectives will be integral to the team’s success in a constantly evolving environment. This is a highly visible role and requires strong relationship building and cross-functional communication skills in addition to the strategic marketing expertise outlined above.

Minimum Qualifications

• 8+ years media planning and strategy experience, either at an agency or in-house.
• Expertise in end-to-end campaign planning and management for full funnel KPIs including awareness, engagement, and performance.
• Familiarity with digital advertising, social media platforms, custom partnerships, Above The Line (OOH, Audio) and their relationship with each other in multifaceted, integrated campaigns.
• Demonstrated ability to leverage data and insights to develop marketing strategies that reach a defined audience through the right channels, and tie back to business objectives.
• Track record of measuring impact and growth through different testing and measurement solutions with the ability to share results and future recommendations in a digestible way.
• BS/BA degree required.

Preferred Qualifications

• A self-starter who can work autonomously with agility, prioritize effectively, and manage multiple projects at one time
• Understanding of how the presence of AI is evolving the digital world, and how that impacts marketing channels, particularly advertising and GEO.
• Experience working with earned and owned social teams, and particularly has been involved with creator partnerships.
• Excellent presentation, written and verbal communication skills.
• App growth and engagement experience a plus.
• B2B Marketing experience a plus.