Sales Manager – CIS Region

About SiGMA World

SiGMA World is a global events, media and technology group working across gaming, emerging technology, digital health and affiliate marketing.

Founded in Malta in 2014, we’ve grown into a team of 450+ people across six global offices in Malta, Cyprus, Serbia, Armenia, Brazil and the Philippines. We bring together businesses, entrepreneurs, investors and industry leaders from around the world through our events, media, digital products, education, investment and philanthropic initiatives.

We’re always looking for talented people who want to grow with us and be part of what we’re building next!

Position Overview

As a Sales Manager at SiGMA World, you will play a key role in driving growth and revenue by developing strategic partnerships and securing sponsorship and exhibition opportunities across the iGaming sector, with a specific focus on the CIS region. You will be responsible for identifying new business prospects, nurturing strong client relationships, and representing SiGMA at major international events and conferences. This position is ideal for a dynamic, results-driven professional who understands the iGaming ecosystem, has strong connections within the CIS market, and thrives in building long-term, high-value partnerships.

 

Key Responsibilities

• Develop and execute a comprehensive sales strategy to drive participation, sponsorship, and exhibition sales across global markets.
• Identify, engage, and close deals with leading players in the iGaming industry (operators, affiliates, suppliers, and service providers), with a focus on expanding SiGMA’s presence within the CIS market.
• Build and maintain long-term relationships with decision-makers to ensure repeat business and client satisfaction.
• Negotiate sponsorship packages, exhibition spaces, and strategic partnerships to maximize event and company revenue.
• Represent SiGMA at global conferences, trade shows, and networking events, promoting the brand and building new connections.
• Stay up to date with industry trends, competitor activities, and emerging opportunities to enhance business performance.
• Collaborate closely with marketing, operations, and customer success teams to ensure seamless client experiences and event delivery.
• Prepare regular sales reports, forecasts, and pipeline updates for management review.
• Support additional projects and ad hoc tasks as assigned by the line manager, contributing to the ongoing success of SiGMA Group.

 

Key Skills & Requirements

• Proven experience in sales, business development, or account management, ideally within the iGaming, tech, or events/exhibitions industry.
• Strong commercial acumen and a record of achieving or exceeding sales targets.
• Excellent communication, presentation, and negotiation skills, with the ability to engage effectively with senior decision-makers.
• Highly motivated, results-oriented, and capable of managing multiple opportunities in a fast-paced environment.
• Confident in delivering pitches, managing client relationships, and representing the company at international events.
• Proficiency with CRM tools and sales tracking systems.
• A collaborative team player who thrives in a dynamic, global organization.
• Fluency in English
• Proficiency in Russian.

Why SiGMA Group? 

• Grow with us – Play an important role in SiGMA's continued expansion across markets and help strengthen our presence within the industry.  
• Free iGaming Academy access – Develop your industry knowledge with access to professional courses and training.  
• Travel perks – Attend major gaming events, visit our international offices, and build relationships with industry leaders around the world. (T&Cs apply)
• Performance rewards – High performers are recognised and provided with opportunities for career progression through annual reviews and bi-yearly performance check-ins.  
• International exposure – Work with market leaders and senior industry stakeholders across SiGMA's global network.