Platform Specialist, (Gaming Vertical) - Apple Ads

Summary

At Apple, we believe in the power of technology to enrich people’s lives. Everything we build is designed to empower people, including our advertising platform. We deliver ads in a way that benefits both customers and advertisers, helping people discover content, supporting developers, and protecting and respecting everyone’s privacy.

Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. We help developers and marketers of all sizes promote and monetise their work while also helping people around the world discover apps and media through the App Store. Everything we do is with the unwavering commitment to privacy you expect from Apple. Because when advertising is done right, it benefits everyone.

Description

Do you have experience in account management and/or an authoritative grasp of user acquisition (UA) and performance marketing within the mobile games industry? Are you highly analytical, inventive, customer-focused, team-oriented and skilled at working independently to meet business objectives? If so, this could be a great opportunity for you!

We have an opportunity for a Platform Specialist to work on our Gaming vertical, who has a passion to help businesses with promotion and discovery across Apple’s advertising platforms.

The Platform Specialist team is crucial to our business success — combining deep analytical expertise with strategic communication skills. We're looking for someone who has experience in leveraging data insights to optimise performance, translate complex information into clear, actionable strategies, and the ability to articulate these effectively to senior stakeholders both internal and external. This person will be driving measurable client growth while delivering best-in-class customer service. You'll have ownership of key strategic accounts across EMEA and play a pivotal role in shaping client success and long-term partnerships.

You’ll be responsible and accountable for owning, growing and developing our key gaming accounts across EMEA, represented by our London office. This role is all about influence, collaboration, and confident decision-making, so you’ll need to be someone who thrives in a fast-paced environment and knows how to navigate complex stakeholder relationships. You’ll work closely with client partners, internal teams, and senior stakeholders - building trust while driving solutions forward.

This opportunity is deal for someone who is confident in their expertise, and doesn’t shy away from a challenge. You will be confident in bringing ideas to the table quickly, with an understanding of how to advocate for the right solution - especially when facing client pushback. You’ll be a pro with handling objections, and embrace challenging conversations, ensuring alignment between internal teams and clients.

Responsibilities

• Own and grow a book of business within the Games vertical, by making recommendations to clients on how to best optimise their campaigns to hit their business goals and get the most value from Apple’s advertising platforms, whilst also forging long-term partnerships.
• Increase awareness and understanding of Apple’s advertising platforms throughout the industry by building connections with clients, agencies and partners.
• Act as a trusted advisor, leveraging data and insights to optimise performance and deliver measurable business outcomes.
• Lead high level conversations with confidence — handling objections, challenging assumptions, and securing alignment on key initiatives.
• Maintain a high-level of outreach via face to face meetings and calls to ensure clients hit their business goals and objectives.
• Collaborate closely with Client Partners and cross-functional teams to ensure proper execution and alignment with customer objectives.
• Plan ahead to help clients take advantage of the uplift in volume that comes with seasonal events and new game launches.
• Utilise your experience in the sector to develop a strategy for long-term success across your portfolio of clients.
• Act as a thought-leader within the category, both internally and for clients and agencies.
• Be part of an inclusive and open team culture, with results focussed behaviours that ensures the business hits its revenue and customer satisfaction targets.

Minimum Qualifications

• A proven track record of meeting or exceeding targets with performance type advertisers in the gaming vertical.
• Demonstrable account management or client facing sales experience, or in a target orientated / commercial role within the gaming industry.
• Comfortable with senior stakeholder conversations, cool under pressure, and capable of challenging others’ perspectives when you feel there is business value.
• Strong experience within user acquisition performance marketing, the mobile and app market and a keen passion for the ever-changing digital space.
• Understanding of the key metrics and performance benchmarks in the gaming vertical.
• Great collaboration, prioritisation and planning skills.
• Strong literacy with Excel, AI tools and analytical skills are critical for this role.
• Clear eye and focus on detail and trends, combined with the skills to react fast to ensure we deliver our clients the best in class service, whilst keeping a cool head under tight deadlines.
• Excellent communications skills, able to listen effectively, socialise ideas across functions and articulate the business visions both internally and externally.

Preferred Qualifications

• Passionate about working across teams, driving a culture of collaboration and shared success.
• Fluency in another European language in addition to English is beneficial.