Senior Product Marketing Manager
- Remote
- Full Time
About the role
Hi 👋 I'm Emily, Director of Growth Marketing at Pinpoint.
We build and sell software that helps in house recruitment teams attract, hire and onboard the right people. We're a team of about 100 across the UK, EU and US, with a mature product, strong product market fit and happy customers.
Pinpoint ships fast. Our product team releases new features every few weeks, and some of them change how we talk about the whole product. That pace is one of our biggest advantages, but only if customers, prospects, and our own team actually hear about it. Today most launches get positioned after they've gone live, so good work lands late and quietly.
We need one person to close that gap and be the connection between Product and the rest of the company, which is why we're hiring a Senior Product Marketing Manager.
That's where you come in. You'll know what's coming before it ships, decide how each feature is positioned, and make sure every launch is ready on day one. That way Sales can sell it and customers adopt it.
What you should know up front
We build and sell software that helps in house recruitment teams attract, hire and onboard the right people. We're a team of about 100 across the UK, EU and US, with a mature product, strong product market fit and happy customers.
Pinpoint ships fast. Our product team releases new features every few weeks, and some of them change how we talk about the whole product. That pace is one of our biggest advantages, but only if customers, prospects, and our own team actually hear about it. Today most launches get positioned after they've gone live, so good work lands late and quietly.
We need one person to close that gap and be the connection between Product and the rest of the company, which is why we're hiring a Senior Product Marketing Manager.
That's where you come in. You'll know what's coming before it ships, decide how each feature is positioned, and make sure every launch is ready on day one. That way Sales can sell it and customers adopt it.
What you should know up front
- This is a remote role based in the UK, with London coworking sessions, quarterly strategy days and the occasional industry event
- You'll join a marketing team of 6, including you, covering growth, content, customer marketing, events, and marketing ops. You report to me, and as our sole dedicated product marketer, you'll set how product marketing works here
- The pace is the hard part. Something meaningful ships most weeks, so you'll be working ahead of the roadmap, chasing dates and detail with product managers, and deciding which launches get a big push and which get a light touch
- The team runs the website, customer campaigns, and events, and Sales owns the deck. You set the positioning and the plan (what's launching, what we call it, why it matters, and who does what), and make the core launch pieces yourself, from the launch copy and one pager to the enablement pack and whatever else the campaign needs
- We're AI forward. Everyone here uses AI every day to research, write, and build faster, and we'd expect you to bring that into how you plan and make launches
- Our values actually matter here. We hire people who reflect them in how they work, collaborate, and make decisions
What you'll do
- Own how we position every significant feature, from what it's called and who it's for to how it compares, then bring a clear recommendation to Product and leadership, make the call, and keep it consistent everywhere it shows up
- Translate what we ship into the results customers get, tying features together to show what's possible, backed by proof points and customer stories
- Sit close enough to Product that nothing is ever released as a surprise. Live in the roadmap in Fibery, read the specs and early designs, keep dates honest with product managers, and decide which launches get a big push and which get a light touch
- Plan and run each launch with the rest of marketing, from agreeing the customer adoption plan with our customer marketer and briefing content on feature and integrations pages to lining up events, podcasts and social. Then keep good features in market so they don't fade after a week
- Give Sales the messaging, talk tracks and enablement packs they need to sell what's new, and brief updates to the sales deck
- Make sure everyone who talks to customers (Sales, CS, Implementation, Support) knows what's shipped, why it matters and how to talk about it, and be the source of truth for product messaging, flagging what's out of date after every priority release and getting it fixed
- Make what plays to your strengths yourself (product video, social, ad creative, simple designs, launch copy) and brief the rest. If you're great at one of them, it's yours
What you'll bring
- Product marketing in B2B SaaS, with features positioned and launched end to end and the work to show for it
- A track record of running launches across product, content, sales and customer marketing, with briefs that come back right first time
- Technical depth to get into how the product works and explain it simply to any audience
- Time in a startup or scale up, with small teams, few handoffs and the drive to deliver without hand holding
- Strategy and making in the same day, from positioning in the morning to a launch banner in the afternoon. No need to be a designer, but good taste and the skills to make a banner, slide, page or short video that looks right
- Early involvement with product teams, in the roadmap and the specs before anything ships, and the ability to turn a spec, a roadmap entry or a rough demo into positioning people actually use
- The judgement to stop and ask what a launch is meant to achieve, whether it's working and when to change course
- Strong writing that's clear, simple and straight to the point, with plain copy over clever copy, fewer words over more, and a high bar for quality in everything that goes out
- An AI forward way of working, using AI every day to research, write and make things faster, even building simple tools to make launch assets
You may not enjoy this role if
- You'd rather write the strategy than ship the launch
- You need a big team, a designer or an agency to get things out the door
- You can't get to London for quarterly strategy days and in person meetings
What we offer
We want Pinpoint to be the best place you've ever worked, somewhere you feel valued, supported and excited to grow. Here's what you get:
- Comprehensive healthcare: excellent medical, dental and vision coverage for you and your family
- Unlimited holidays: take the time you need to rest and recharge
- Mental health support: unlimited, immediate access to professional counselling via Spill
- Retirement contributions: 401k or pension contributions depending on your location
- Remote first: work where you're most productive, with flexibility and trust as the default
- Equity with real upside: share in the long term value you help create
- Fully paid parental leave: up to 16 weeks of paid leave for new parents
- Learning budget: annual funds for courses, books or anything that supports your growth
A detailed overview of our benefits is here.
What you're wondering
- Who will I work with? Me, our product managers, our sales team, and the rest of marketing: customer marketing, content and growth
- What tools will I use? Fibery for the roadmap, Figma, Notion, Descript, Contrast for webinars, HubSpot, Webflow, Canva, Google Slides, and AI tools to move faster
- What does success look like? By the end of year one, every significant launch has its positioning and plan in place before it goes live. The features you launch get adopted, AEs talk about them, and they show up in the numbers: more expansion and better retention from customers using what we've built. People across Pinpoint know what's in the product, leadership no longer gets pulled into positioning meetings, and product marketing is a function people trust