Performance Marketing Specialist (experience in US performance marketing and paid advertising is required)

Toronto

About the role

Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.
Manage B2B lead generation campaigns focused on qualified leads, appointments, and sales opportunities.
Manage B2C and e-commerce campaigns focused on sales, ROAS, CAC, and profitability.
Handle marketplace advertising, including Amazon Ads, eBay Promoted Listings, and other relevant marketplaces.
Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
Manage advertising budgets, bidding strategies, A/B testing, retargeting, and campaign scaling.
Implement, configure, and troubleshoot GA4, Google Tag Manager, Meta Pixel, Conversions API, LinkedIn Insight Tag, and TikTok Pixel.
Manage Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM tracking.
Integrate advertising platforms with CRM systems such as HubSpot and GoHighLevel for lead tracking and attribution.
Analyze customer journeys, conversion funnels, landing page performance, and attribution discrepancies.
Build performance dashboards using Looker Studio and prepare weekly/monthly performance reports.
Use AI tools for campaign analysis, audience research, ad copy testing, automation, and performance optimization.
Coordinate with content, design, SEO, and development teams to improve campaign performance.
Conduct regular campaign audits and recommend data-driven optimization and growth strategies.

3–5 years of hands-on experience in performance marketing, paid advertising, digital marketing, or a related field.
Proven experience managing paid advertising campaigns across multiple platforms, particularly Google Ads and Meta Ads.
Demonstrated experience handling both B2B lead generation and B2C/e-commerce advertising campaigns.
Strong understanding of campaign structures, audience targeting, keyword research, bidding strategies, retargeting, and conversion optimization.
Hands-on experience managing advertising budgets and optimizing campaigns based on ROAS, CAC, CPL, CPA, conversion rates, and other performance metrics.
Practical knowledge of GA4, Google Tag Manager, Meta Pixel, Conversions API, and other conversion tracking technologies.
Experience with Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM parameters.
Familiarity with CRM integrations and marketing attribution using platforms such as HubSpot and GoHighLevel.
Experience building performance dashboards and interpreting marketing data using Looker Studio or similar reporting tools.
Strong analytical and problem-solving skills, with the ability to translate campaign data into actionable marketing strategies.
Excellent written and verbal English communication skills.
Ability to manage multiple campaigns, prioritize tasks, and work independently while meeting performance targets and deadlines.