Senior Graphic Designer

University of Southampton Delhi

Onsite
Full Time

About the role

Overview

The University of Southampton, in partnership with Oxford International Education Group (OIEG), has successfully launched its first international campus in India, located in Gurgaon, Delhi. This initiative, developed in response to India's New Education Policy, represents a significant investment in transnational education. The campus provides Indian students with the opportunity to earn a globally recognised degree without leaving the country.

Job Purpose

We are seeking an experienced and creative Senior Graphic Designer to develop and deliver high-quality visual communication across the University’s marketing, recruitment, brand and institutional activities. The role will translate briefs and campaign objectives into compelling creative concepts and design assets across digital, social media, print, web and on-campus environments. The ideal candidate will have a strong portfolio, excellent design craft, a thorough understanding of brand systems and production-ready artwork, and the ability to work confidently across multiple formats and deadlines.

The position requires a proactive, detail-oriented and collaborative professional who can take ownership of projects from concept to final delivery, work closely with internal stakeholders and external partners, and ensure that all creative outputs are consistent with the University’s brand guidelines and communication objectives.

Main Duties and Responsibilities

Creative and Content Production

Creative Conceptualisation and Campaign Design
Develop creative concepts and design solutions for integrated marketing campaigns, student recruitment, brand-building and institutional communications.
Create a wide range of campaign creatives for digital platforms, including social media posts, carousels, stories, reels covers, display banners, paid media ads, website banners, emailers, WhatsApp creatives and other campaign assets.
Adapt campaign concepts into multiple formats, sizes and platform specifications while maintaining visual consistency and creative impact.
Interpret creative briefs and translate marketing objectives into effective layouts, typography, imagery, illustrations, motion-led assets and visual storytelling.
UI/UX and Digital Experience Design
Design and develop visual layouts, user journeys, wireframes and high-fidelity mock-ups for website pages, programme pages, landing pages, microsites and other digital experiences.
Apply user-centred design principles to improve navigation, visual hierarchy, accessibility, consistency and ease of use across digital touchpoints.
Work with website, marketing and technical teams to hand over design files, specifications and assets for development and implementation.
Video Production, Shoot and Editing
Conceptualise and create video content for marketing campaigns, programme promotion, student stories, faculty interactions, events and institutional communication.
Plan and coordinate video shoots, including creative treatment, shot lists, locations, schedules, talent, equipment and on-site requirements.
Undertake hands-on video shooting where required, with a working understanding of cameras, framing, composition, lighting, audio and basic cinematography.
Edit and post-produce videos, including footage selection, sequencing, transitions, colour correction, sound, subtitles, motion graphics and export in platform-specific formats.
Create short-form and long-form video assets, reels, promotional films, interviews, event highlights and cut-down versions for different digital channels.
Brand Identity and Visual Consistency
Ensure all creative outputs adhere to the University’s brand guidelines, visual identity and approved communication standards.
Contribute ideas to strengthen the University’s visual language and continuously improve the quality and impact of creative communication.
Digital and AI Creative Technology
Stay updated with design, UI/UX, video, motion graphics and digital content trends, as well as relevant creative software and AI-powered tools.
Use appropriate tools and technologies to improve ideation, design, editing, asset adaptation and creative turnaround time.

Print, Publications and Production Artwork

Design brochures, prospectuses, flyers, banners, standees, posters, advertisements, merchandise and other marketing collateral.
Prepare print-ready artwork with appropriate specifications, including dimensions, bleed, colour modes, resolution and finishing requirements.
Coordinate with printers, fabricators and production vendors to review proofs and ensure accurate, high-quality final output.
Events and On-campus Branding
Develop creative concepts and artwork for university events, open days, graduation ceremonies, conferences, exhibitions and other institutional activities.
Create event branding assets such as stage backdrops, directional signage, registration panels, standees, digital screens and presentation templates.
Coordinate with internal teams and external vendors to ensure creative requirements are delivered accurately and on schedule.
Stakeholder Coordination and Project Management
Work closely with the Marketing team, academic departments, admissions, student teams, agencies and other internal stakeholders to understand requirements and deliver suitable creative solutions.
Manage design requests, timelines, artwork versions, feedback and approvals, maintaining organised working files and final assets.
Provide regular updates on project progress and flag dependencies or risks that may affect delivery

Special Requirements

Demonstrate professionalism, integrity, a proactive approach and a solution-oriented mindset while working under pressure and managing multiple priorities.
Strong understanding of creative and production workflows, including film production, photography, lighting, sound and video production.
Working knowledge of print production, materials, fabrication and event production.
Strong project, budget, vendor and production management skills.
Hands-on ability to coordinate shoots, events, vendors and production activities from planning through delivery.
Strong communication and stakeholder management skills, with the ability to coordinate across internal teams, agencies and external partners.
Ability to manage multiple projects simultaneously and deliver high-quality work within tight timelines.
Familiarity with AI-powered creative and productivity tools, with an interest in adopting emerging technologies.
Flexible in supporting key institutional activities, events and production requirements, which may occasionally require working outside normal business hours, including evenings and weekends, in consultation with the line manager.

Person Specifications

Qualifications, Knowledge and Experience

Bachelor’s degree in Graphic Design, Visual Communication, Applied Arts, Communication Design or a related field.
Minimum 5 years of relevant experience in graphic design, visual communication, creative agencies, marketing or brand communication.
Strong written and verbal communication, with the ability to understand briefs, present design concepts and incorporate feedback.
Strong understanding of graphic design, typography, layout, colour theory, composition, image editing and visual storytelling; proficiency in Adobe Photoshop, Illustrator and InDesign.
Ability to design for social media, websites, landing pages, emailers and digital advertising; familiarity with AI-powered design and video tools.
Knowledge of print-ready artwork, colour modes, resolution, bleed, finishing and production specifications.
Postgraduate qualification or relevant specialised certification in design. (Desirable)
Experience working with an established brand, educational institution or integrated marketing team. (Desirable)
Experience coordinating with multiple stakeholder groups and external creative partners. (Desirable)
Working knowledge of Figma, UI/UX design, motion graphics, animation and video editing tools. (Desirable)
Demonstrated use of emerging design and AI tools to improve creative development, video production and workflow efficiency. (Desirable)
Experience coordinating with printers, fabricators and production vendors. (Desirable)

Planning and organising

Ability to plan and execute video shoots and independently edit video content for different platforms, including basic motion graphics, sound and colour correction.
Ability to work successfully across teams in a matrix management environment and contribute to shared objectives.
Experience producing campaign films, reels, interviews, student/faculty stories and event videos; proficiency in professional editing software. (Desirable)
Fluency or working proficiency in languages relevant to the region. (Desirable)

Problem solving and initiative

Ability and willingness to travel when required for University activities and events.
Ability and willingness to work occasional out-of-hours commitments in support of events and key activities.
A commitment to upholding the University’s equality, diversity and inclusion strategic plan in spirit and in practice.

Disclaimer

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.

Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy.

Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status

We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.