Director, Global Product Management, Next Best Action
- Full Time
About the role
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfill their aspirations. Join Gilead and help create possible, together.
Job Description
Key Responsibilities:
- Global role working with multiple countries across one Therapy Area leading and shaping our Next Best Action (NBA) product capabilities to deliver omnichannel marketing resulting in increased ROI.
- Directly liaise with local brand teams to ensure NBA is well positioned with marketing and operations team in country and that NBA is delivering incremental value to the business.
- Effective stakeholder management to align NBA enhancements with business priorities
- Working with cross functional teams to co-create and deliver enhancements in a timely manner, then working with brand and sales teams to drive pull through of enhancements.
- Partner with band teams to evolve personas, microsegments, recommendation strategies, and customer journeys.
- Directly manage offshore team to build and maintain NBA machine learning models and recommendation engines, seeking continual improvements in code to drive run time and cost efficiencies
- Develop customer-level targeting, prioritization, and orchestration algorithms across channels and content.
- Evaluate model performance and recommendation quality using appropriate statistical and machine learning methodologies.
- Conduct experimentation and testing to improve recommendation effectiveness and engagement outcomes.
- Identify opportunities to enhance model logic, feature engineering, and decision frameworks.
- Support model deployment, refresh cycles, and production execution activities.
- Collaborate closely with brand teams, IT, Marketing, Sales and Analytics teams to implement NBA roadmap
- Support the development of comprehensive documentation and maintain a knowledge base to ensure business continuity, retain intellectual property, and facilitate information sharing.
- Ensure compliance with data privacy regulations (such as GDPR and HIPAA) and uphold the highest standards of data ethics.
Basic Qualifications:
Bachelor's Degree and Twelve Years’ Experience
OR
Masters' Degree and Ten Years’ Experience
OR
PhD and Eight Years’ Experience
Preferred Qualifications:
- A technical SME Lead with hands-on experience in design and development of recommendation systems
- A bachelor's Degree with at least 12 years’ experience, a minimum of 10 years' experience with a master’s degree, or a minimum of 8 years' experience with a PhD in quantitative field with extensive experience in building and managing next best action orchestration capabilities and technologies to deliver seamless customer-centric engagement experience
- Relevant experience with Omnichannel Marketing content personalization/Analytics/Market research.
- Experience working in US and international markets is preferred.
- Must possess good task management skills, planning, prioritization, objective setting, and meeting management and plan execution
- History of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities is required
- Exceptional written and verbal communication skills are required
- Experience in successfully presenting to senior leadership audiences, including simplifying complex materials, educating, and managing audiences with differing viewpoints to get to alignment via clear and compelling storylines
- Understanding of marketing/digital data sources across personal (e.g. in-person / virtual sales rep calls, samples etc.), non-personal promotions (e.g. email, direct mail, banner ads, website, mobile alerts), events (e.g. speaker program, conference), survey (e.g. online questionnaires etc.) and social data (e.g. Twitter, Facebook, Sermo, Doximity etc.)
- Experience with advanced ML algorithms is a plus, especially with CNNs, Genetic Algorithms, Collaborative Filtering and Reinforcement Learning
- Experience using secondary data sources that are extensively used in pharma (e.g. IQVIA LAAD, IQVIA XPO, IQVIA DDD, etc.)
- Work with Gilead IT partners to define specifications for automated campaign data ingestion from marketing agencies into Gilead AWS platform at a pre-defined frequency
- Experience developing, deploying, and operationalizing data science (AI/ML) models to drive next best action using Reinforcement learning and/or Deep learning algorithms
- Life Sciences Digital capabilities exposure (i.e., channels, ecosystem partners)
People Leader Accountabilities:
- Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
- Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
- Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
The salary range for this position is:
Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
For additional benefits information, visit:
https://www.gilead.com/careers/compensation-benefits-and-wellbeing
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
For jobs in the United States:
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact [email protected] for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
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Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees and Contractors:
Please apply via the Internal Career Opportunities portal in Workday.