Director, Video Investment

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Hearts Director, Video Investment

Overview The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Director, Video

As the Director on our Video team, you will be reporting to the Senior Director. Your role is to be that of a primary contact and source of key information for clients, partner agencies, vendors, and internal teams. You will also oversee the implementation of media plans and advise on buy stewardship based on data driven decisions through results analysis and campaign trending. Additionally, you will be expected to:

• be responsible for leading a team within a specialized area, ensuring delivery of operational objectives and contributing to improvements in team performance
• apply experience and judgment to manage resources, address complex issues, and coordinate effectively with other teams.
• develop promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness
• negotiate and purchase advertising placements on behalf of an organization in alignment with the advertising campaign plan
• ensure advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.

Responsibilities

• Maintain client relationships where applicable
• Contribute to new business efforts including research, ideation, pricing and presenting
• Analyze, identify, and realize compelling insights and trends and apply those to buy executions
• Elevate strategic thinking at all levels, inspiring and creating new ideas that permeate across our people
• Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business and needs
• Develop expertise and serve in an advisory capacity on linear and all emerging TV trends (i.e., Programmatic, Addressable, OTT)
• Provide oversight to junior level staff by providing oversight to their buys and aiding them in identifying insights and trends
• Lead multiple projects concurrently, while prioritizing the most important, right-fit opportunities at hand

Qualifications

• 7+ years’ experience as a member of a TV Investment team
• Proficient in analyzing and interpreting data to help drive and inform meaningful insights
• Strong business acumen and interpersonal skills
• Highly effective mentor, motivator, and leader of junior level staff
• Strength in relationship development and management, as it pertains to clients, partners and coworkers
• Able to hit and exceed targeted goals and deliverables as agreed upon
• Drive to be proactive and bring their informed point of view in order to deliver the highest quality of work





$90,000 - $215,000

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