Director, Digital Sales

At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you’ll find innovation, stability, and the chance to grow your career as part of a team that’s always looking ahead. 

Position Overview:

The Director Digital Sales is responsible for developing and executing commercial strategies that accelerate adoption of Rite-Hite's digital solutions, enhance customer engagement, and support enterprise growth objectives. This role serves as the commercial leader for digital offerings, helping customers leverage technology-enabled solutions that improve operational performance, visibility, safety, and customer outcomes.

Reporting to the VP, Commercial Strategy, the Director Digital Sales leads a team of Regional Digital Champions and partners closely with Regional Sales Leaders, Enterprise & Major Accounts, Industry Leaders, Solutions Architects, Allied Leaders, Customer Success, Product Management, Engineering, Marketing, Information Technology, Service, and Business Units to identify growth opportunities, drive customer adoption, and improve market penetration of digital solutions. The role is accountable for strengthening digital commercial capabilities, supporting strategic customer opportunities, and translating customer needs into scalable digital growth initiatives.

Values & Culture Expectations:

All employees are expected to consistently demonstrate Rite-Hite’s Values in Action. These values shape the way we work together and how we serve our customers.   This includes modeling company values in daily interactions, decision-making, and how work is accomplished.  Employees are expected to contribute to a culture of accountability, collaboration, and respect. 

Safety Responsibilities:

• Support and promote a culture of safety.
• Follow all Company and OSHA safety policies and procedures.
• Proper use of required personal protective equipment (PPE)
• Report hazards, near misses and incidents promptly

Job Responsibilities

• Develop and execute enterprise digital growth strategies that increase customer adoption of digital solutions, strengthen customer engagement, and support commercial growth objectives.
• Lead, coach, and develop a team of Digital Champions by strengthening technical expertise, consultative selling capabilities, and customer engagement effectiveness. 
• Serve as the organization's commercial subject matter expert for digital products, technologies, and connected solutions by providing guidance, expertise, and support for strategic opportunities.
• Partner with Regional Sales Leaders, Enterprise Account teams, and commercial stakeholders to identify customer challenges and position digital solutions that deliver measurable business value.
• Support commercialization and go-to-market initiatives for new digital products, enhancements, and technology-enabled services.
• Collaborate with Product Management, Engineering, Information Technology, and Marketing to align customer needs, product development priorities, and market opportunities.
• Develop customer-facing value propositions, sales tools, training materials, and enablement programs that improve digital solution adoption and commercial effectiveness.
• Lead customer discussions, demonstrations, workshops, and executive presentations related to digital solutions and technology-enabled business outcomes.
• Monitor digital adoption, customer utilization, pipeline development, and commercial performance metrics to identify growth opportunities and improvement actions.
• Evaluate emerging technologies, industry trends, customer expectations, and competitive developments to inform digital growth strategies and organizational priorities.
• Partner with Solutions Architects, Industry Leaders, and Allied Leaders to develop integrated customer solutions that combine digital capabilities with broader operational improvement initiatives.
• Partner with the Customer Success team and champion best practices for digital customer engagement, change management, onboarding, and adoption to maximize customer value realization.
• Represent the voice of the customer by providing actionable market insights and customer feedback that influence digital product roadmaps, commercial plans, and future growth opportunities.
• Perform other duties and responsibilities as assigned.

Minimum Job Requirements

Education & Experience

• Bachelor's degree in Business, Information Technology, Engineering, Marketing, Sales, Data Analytics, or a related discipline, or an equivalent combination of education and experience.
• Minimum 7 years of progressive experience in digital solutions, technology commercialization, business development, product management, consultative sales, or related commercial functions.
• Demonstrated experience supporting technology-enabled products, software solutions, connected devices, or digital transformation initiatives.
• Experience working across cross-functional and matrixed organizations.
• Demonstrated success influencing customer adoption and commercial growth initiatives.

Knowledge/Skills/Abilities 

• Digital solution commercialization.
• Technology-enabled business solutions.
• Go-to-market strategy development.
• Customer adoption and change management.
• Consultative and value-based selling.
• Product positioning and customer engagement.
• Digital transformation concepts.
• Data analysis and performance measurement.
• Executive communication and presentation.
• Strategic planning and execution.
• Cross-functional leadership and collaboration.
• Market and competitive analysis.
• Financial and business acumen.
• Problem-solving and analytical thinking.

Preferred Job Requirements

Education & Experience  

• Master's degree in Business Administration, Technology Management, Engineering, or related discipline.
• Experience within industrial manufacturing, industrial distribution, engineered products, logistics, warehouse operations, safety solutions, or construction products industries.
• Experience commercializing software, IoT-enabled products, SaaS platforms, analytics solutions, or connected technologies.
• Experience supporting enterprise customers and strategic growth initiatives.

Knowledge/Skills/Abilities

• Strong understanding of IoT, connected products, SaaS platforms, analytics solutions, and digital ecosystems.
• Experience driving customer adoption of technology-enabled solutions.
• Knowledge of digital transformation and change management principles.
• Understanding of customer success and value-realization methodologies.
• Experience commercializing software or technology-based offerings.
• Ability to translate technical capabilities into business value propositions.
• Knowledge of CRM, customer engagement platforms, and digital sales tools.
• Experience using customer utilization and adoption metrics to drive growth strategies.
  

Role Specific Compliance Requirements

• Valid driver's license
• Ability to travel (approximately 30-50%).
• Ability to meet customer site access, safety, and security requirements.
• Ability to work flexible hours as business needs require.
• Ability to maintain confidentiality and exercise sound judgment when handling sensitive business information.
• Ability to pass pre-employment checks.
• Eligibility to work in the United States

 Work Location, Schedule and Environment

• Work Location: Milwaukee, WI
• Work Environment: Office/Hybrid

While performing the duties of this job the employee is regularly required to talk, hear, and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the employee may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel may be required.

Disclaimer: All responsibilities and requirements are subject to possible modifications to reasonably accommodate individuals with disabilities.

This Job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job. This job description is subject to change, and the employer retains the right to change or modify the duties of this job at any time.

What We Offer

At Rite-Hite, we take care of our people – because when you’re supported, you can do your best work. Our benefits are designed to support your health, your future and your life outside of work:

• Health & Well-being: Comprehensive medical, dental, and vision coverage, plus life and disability insurance. A robust well-being program with an opportunity to receive an extra day off and more.

• Financial Security: A strong retirement savings program with 401(k), company match, and profit sharing.

• Time for You: Paid holidays, vacation time, and personal/sick days each year.

Join us and build a career where you’re supported – at work and beyond.

Rite-Hite is proud to be an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under federal, state, or local law. In accordance with VEVRAA, we are committed to providing equal employment opportunities for protected veterans. We are also committed to maintaining a drug-free workplace for the safety of our employees and customers.