Director of Sales & Marketing - Franchise

JOB KNOWLEDGE, SKILLS & ABILITIES

 

The successful candidate must possess the following knowledge, skills, and abilities:

 

Commercial Expertise

· Strong knowledge of hotel sales, revenue management and commercial strategy.

· Understanding of market segmentation and customer acquisition strategies.

· Knowledge of local, national and international hotel markets.

· Strong understanding of distribution channels and hotel commercial systems.

 

Leadership

· Ability to lead, develop and inspire high-performing teams.

· Strong coaching and performance management skills.

· Ability to influence stakeholders and drive accountability.

 

Communication & Negotiation

· Excellent communication and presentation skills.

· Strong negotiation and closing abilities.

· Ability to build trust and long-term client relationships.

 

Analytical Skills

· Strong financial acumen and commercial awareness.

· Ability to analyze performance data and identify business opportunities.

· Experience with forecasting, budgeting and strategic planning.

 

Technical Skills

· Delphi FDC or equivalent CRM systems.

· Microsoft Office Suite (Advanced).

· Revenue Management and reporting systems.

· Digital sales and marketing platforms.

 

Personal Competencies

· Results-oriented.

· Strategic thinker.

· Customer focused.

· Adaptable and resilient.

· Strong organizational skills.

· Ability to manage multiple priorities in a fast-paced environment.

· Collaborative team player with a proactive attitude

 

QUALIFICATION STANDARDS EDUCATION

· Bachelor's Degree in Hospitality Management, Business Administration, Marketing or a related discipline preferred.

· Postgraduate qualification in Commercial Management, Hotel Management or Business Administration is desirable.

 

EXPERIENCE

· Minimum 5 years of progressive commercial experience within the hospitality industry.

· Minimum 3 years in a leadership role directing hotel sales teams.

· Demonstrated success in achieving revenue and market share objectives.

· Experience managing corporate, group and MICE segments.

· Previous people-management experience required.

· Hilton experience preferred