Deputy Manager - Product Management

Role Summary: 

The Deputy Manager - Product Management will own & support the development, execution, and performance management of the assigned product portfolio through market analysis, product lifecycle management, new product development, competitive intelligence, pricing support, and cross-functional collaboration. The role will contribute to portfolio growth by coordinating product initiatives, supporting product launches, generating actionable market insights, and enabling effective portfolio governance.

Roles and Responsibility:

A. Portfolio Strategy & Growth

·       Define and execute the portfolio strategy aligned with business objectives, growth priorities, and profitability targets.

·       Identify portfolio gaps, growth opportunities, and white-space opportunities across segments, applications, channels, and geographies.

·       Develop category roadmaps and portfolio plans to drive market share, growth, and portfolio improvement.

·       prioritize investments and initiatives based on market attractiveness, strategic fit, competitive advantage, and commercial potential.

B. Market, Customer & Competitive Insights

·       Generate actionable market, customer, and competitive intelligence to support portfolio decisions.

·       Track market trends, customer needs, industry developments, and emerging technologies.

·       Conduct competitor benchmarking across portfolio, pricing, positioning, value proposition, and go-to-market activities.

·       Translate insights into product, pricing, innovation, and growth opportunities.

C. Product Roadmap & Innovation Management

·       Develop and manage product roadmaps aligned with customer needs, market opportunities, and business priorities.

·       Identify, evaluate, and prioritize IPD, NPD, and portfolio enhancement opportunities.

·       Define product concepts, business requirements, target applications, and commercial objectives.

·       Drive innovation pipeline governance from concept through commercialization.

D. Product Development & Commercialization

·       Lead cross-functional product development projects through defined stage-gate processes.

·       Ensure timely completion of development milestones, validation activities, certifications, and launch readiness.

·       Coordinate customer trials, pilot programs, and technical validations.

·       Conduct post-launch reviews and track delivery against approved business cases.

E. Portfolio Lifecycle & SKU Management

·       Manage products across lifecycle stages to maximize growth, profitability, and strategic relevance.

·       Monitor portfolio performance across revenue, volume, margin, inventory, and market adoption.

·       Lead SKU rationalization, portfolio simplification, migration, and phase-out initiatives.

·       Maintain portfolio integrity and product master data governance.

F. Pricing, Profitability & Value Engineering

·       Develop pricing strategies to enhance competitiveness, value capture, and profitability.

·       Conduct pricing analysis, price-volume-mix reviews, and profitability assessments.

·       Identify and deliver VAVE and cost optimization initiatives without compromising customer value.

·       Evaluate business cases, investment returns, and margin improvement opportunities.

G. Value Proposition & Go-to-Market

·       Develop compelling value propositions and positioning strategies for products and solutions.

·       Translate product features into customer and commercial benefits.

·       Define and execute product launch and go-to-market plans.

·       Monitor launch performance and drive corrective actions where required.

H. Product Communication & Capability Building

·       Develop product communication tools, technical literature, sales assets, and training materials.

·       Enable Sales, Marketing, channel partners, and customers through effective product training.

·       Ensure consistency and accuracy of product messaging across all touchpoints.

·       Support customer-facing teams with product expertise and competitive positioning.

I. Portfolio Governance & Business Performance

·       Establish KPIs, scorecards, and performance dashboards for the assigned portfolio.

·       Lead portfolio reviews, PMR discussions, and business performance assessments.

·       Track benefits realisation, portfolio health, innovation pipeline performance, and action closures.

·       Provide management with performance insights, recommendations, and decision support.

J. Compliance, Risk & Quality Management

·       Ensure compliance with applicable quality, regulatory, safety, and legal requirements.

·       Support complaint analysis, corrective actions, and continuous product improvement.

·       Assess product risks throughout development, launch, and lifecycle stages.

·       Ensure robust product documentation, claims management, and certification compliance.

K. Planning, Budgeting & Resource Management

·       Develop annual product plans, launch calendars, and portfolio priorities.

·       Manage product development, research, and market activation budgets.

·       Evaluate investment effectiveness and ensure optimal resource allocation.

·       Support annual planning and long-range business plans.

L. Cross-Functional Stakeholder Management

·       Collaborate closely with Sales, Marketing, R&D, Manufacturing, Supply Chain, Finance, Quality, Procurement, and external partners.

·       Lead cross-functional alignment to ensure successful delivery of portfolio objectives.

·       Manage external agencies, consultants, development partners, and vendors where applicable.

·       Drive accountability, decision-making, and execution discipline across stakeholders.

Skills and Competencies

Portfolio Strategy & Category Management, Product Lifecycle Management, Market & Competitive Intelligence, Product Roadmap & Innovation Management, IPD / New Product Development, Pricing & Profitability Management, Product Launch & Go-to-Market, PMR & Portfolio Governance, Value Engineering (VAVE), and Cross-Functional Stakeholder Management.

Core Values for the Role (Aliaxis Values):

Embodies the Aliaxis values of We Care, We Dare, and We Deliver through customer focus, innovation-driven decision making, collaborative leadership, ownership, and execution excellence.