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Campaign Marketing Assistant Manager

castlery

Singapore, Central, Singapore

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About the role

We’re rethinking homes for how people really live, and we’re looking for a Campaign Marketing Assistant Manager to join our team to help shape the future of living, one thoughtful detail at a time. 

You will play a key part in driving revenue by helping plan and deliver end-to-end marketing campaigns, and by improving the customer shopping experience on our website in the US and Canada. You will also be collaborating cross-functionally with different teams (Performance, Partnerships, Creative etc.) to implement campaign strategies and optimise performance. 

What you’ll be doing:

  • Lead the planning and execution of the US and Canada marketing calendar, including promotional campaigns, product launches, and always-on initiatives.
  • Manage campaigns from end to end, from briefing and stakeholder coordination to asset quality checks and onsite promotion setup.
  • Develop and recommend promotional strategies, such as targeted vouchers, gift-with-purchase offers, and bundle deals, to drive conversion and increase average order value.
  • Monitor the monthly marketing discount budget and proactively flag any deviations from plan. 
  • Plan and execute CRM campaigns, including newsletters and automated customer journeys, to drive engagement, retention, and repeat purchases.
  • Ensure campaigns and promotions are effectively reflected across the website, while supporting broader onsite optimisation initiatives.
  • Analyse campaign and funnel performance on a regular basis, translating insights into actionable recommendations.
  • Stay up to date on competitor activity, market trends, and customer behaviours to bring fresh ideas and opportunities to the team.

What you need to succeed:

  • 3–5 years of experience in e-commerce campaigns, CRM or lifecycle marketing.
  • Proven experience managing cross-functional campaigns from planning through execution.
  • Comfort with data: you can read funnel metrics and turn them into action.
  • Excellent written and verbal communication skills, including experience crafting customer-facing marketing content.
  • Highly organised and able to manage multiple priorities in a fast-paced environment.
  • A customer-centric mindset with a strong focus on delivering exceptional customer experiences.
  • Experience targeting North American markets and/or working within the furniture, home, or lifestyle retail industry is a plus.

 

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.