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B2B Growth Marketing Lead

true-talent-solutions-partners

New York

  • $140,000–$170,000 per year
  • Onsite
  • Full Time
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About the role

About the Role

Lead the development of B2B growth marketing for an early-stage AI technology company. Working with product, performance, brand, content, and sales partners, you will build a full-funnel strategy that turns market demand into qualified pipeline.

What You'll Do

  • Define the ideal customer profile, qualification criteria, lead scoring, and handoff process for sales.

  • Generate demand through paid campaigns, SEO, content, events, and outbound support.

  • Build landing pages, email sequences, and retargeting programs to move prospects toward sales conversations.

  • Align with sales on lead definitions, handoff expectations, lead quality feedback, and useful collateral.

  • Track pipeline and cost per lead by channel, then reallocate investment toward what converts.

What We're Looking For

  • Four to eight years of B2B growth marketing experience, including ownership of a genuine zero-to-one build.

  • Experience building growth marketing from scratch at an early-stage company or launching a new product or market segment.

  • Hands-on experience across full-funnel growth, including SEO, paid search, landing pages, email, webinars, and lead scoring.

  • Experience creating new products, programs, or initiatives from the ground up.

  • Familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM systems.

  • Authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.