B2B Growth Marketing Lead

About the company

Our client is a technology company.

The role

Raydar is recruiting for this role on behalf of our client. Own the growth marketing strategy for a business-to-business offering, from defining target accounts and lead standards through demand creation, conversion and the handoff to sales. The position partners with several cross-functional groups and reports to growth leadership.

What you'll do

- Set the target buyer profile and define what counts as a qualified lead, including how leads are scored and passed to sales.

- Plan and run demand programs across paid media, organic search, content, events and outbound support.

- Build conversion paths such as landing pages, email sequences and retargeting that move prospects toward a sales conversation.

- Work with sales on shared lead definitions, handoff expectations, lead quality feedback and sales materials.

- Track pipeline and cost per lead by channel, then shift budget toward the channels that convert.

Requirements

What we're looking for

- Experience building a growth marketing function from the ground up, such as at an early-stage startup or while launching a new business segment.

- Hands-on experience running a broad mix of full-funnel acquisition and nurture tactics, including organic search, paid acquisition, conversion pages, email programs, online seminars and lead qualification models.

Benefits

Compensation and benefits

- Base salary: $140K - $170K

- Equity

- Paid time off

- Health insurance

- Relocation support

Location and work model

- Brooklyn, New York, United States

- On-site, 5 days per week in office

- Full-time