General Manager

General Manager – Lakeshore Sport & Fitness

Why Lakeshore – A Place to Grow, Contribute, and Connect

We lead with our values: Professionalism, Ownership, Team, Quality, and Positivity, and we live them daily. Whether it’s launching a new kids camp, stepping in to assist a family at the front desk, or recognizing a trainer’s impact, we show up with care and high standards. Our facilities are impressive, but it’s our team culture and commitment to a seamless member experience that make this a truly special place to work and grow.

About the Role

Lakeshore Sport & Fitness is seeking an experienced, GM-level leader to take ownership of day-to-day club operations, including front desk, fitness, training, aquatics, children’s programming, events, and overall member experience. As our club continues to grow, this role will lead the daily operation so our leadership team can focus on long-term strategy, growth, and new initiatives.

This is a hands-on leadership role for someone who thrives in a fast-paced environment, loves building strong teams, and knows how to deliver both an exceptional member experience and strong business results. You’ll set the tone across every department, ensuring seamless operations, elevated hospitality, and engaging programming that brings our community to life.

The ideal candidate is a collaborative, solution-oriented leader with exceptional communication skills and a proven ability to motivate teams and drive results. You are adaptable, creative, and committed to excellence, with a willingness to work one weekend day and be present during key club moments. The final title for this role will reflect the selected candidate’s experience and how the role fits within our leadership structure.

What You’ll Lead

• Own daily club operations across front desk, fitness, personal training, aquatics, children’s programming, events, and facilities
• Lead, coach, and develop department leaders, building a culture of accountability, recognition, and fun
• Deliver an elevated, hospitality-driven member experience and handle escalated member concerns with care and professionalism
• Drive revenue growth through membership retention, programming, events, and service sales
• Manage department budgets, payroll, and expenses, and report on performance to senior leadership
• Hire, onboard, train, and manage performance across the club
• Make sure the club meets safety, cleanliness, and operational standards
• Partner with senior leadership on club goals, new programs, and improvements to systems and processes
• Be a visible, energetic presence in the club and a go-to leader for members and team members

Core Qualifications

• 7+ years of leadership experience in fitness, recreation, hospitality, or club operations, including multi-department management
• Proven track record of developing high-performing teams and leaders
• Strong business sense, with experience managing budgets, payroll, and revenue goals
• Exceptional communication, hospitality, and problem-solving skills
• Organized, adaptable, and steady in a fast-paced environment
• Availability to work one weekend day and be present for key club events and moments
• Bachelor’s degree in business, hospitality, recreation, or a related field preferred

Pay & Benefits

Salary: $60,000 – $90,000 per year

Team Member Perks:

• Medical, dental, and vision insurance
• Short- and long-term disability insurance
• Voluntary life insurance
• 401(k)
• Paid time off (PTO)
• Complimentary family membership
• Complimentary childcare for team members’ children
• 50% off club services
• Employee Financial Relief Program
• Daily discounted employee meal program
• Free parking
• Winter and summer team member celebrations
• An entrepreneurial and collaborative team environment

The salary range above reflects what we reasonably expect to pay for this role. Final pay is based on each candidate’s experience, qualifications, and fit for the role. If you’re interested but this role doesn’t line up perfectly with what you’re looking for, we encourage you to apply. We’re always happy to start a conversation.