Executive, Brand

•  Lead and deliver assigned AirBorneo brand initiatives, turning approved strategic directions into practical projects and measurable outcomes in close collaboration with the Customer Experience (CX) team.

•  Strengthen AirBorneo’s brand presence and consistency by working across teams and partners to bring approved brand experiences to life.

•  Propose and develop brand project ideas aligned with agreed brand and CX priorities, supported by relevant research, insights and practical recommendations.

•  Own assigned brand projects from initial brief to completion, defining objectives, scope, plans, deliverables, milestones and success measures.

•  Drive cross-functional implementation by aligning the CX team, relevant departments, external partners and suppliers on responsibilities, decisions and next steps.

•  Manage project progress, dependencies, timelines and approved resources; address delivery issues proactively and escalate material risks or changes early.

•  Oversee brand execution and quality across assigned projects, checking that outputs and customer-facing experiences reflect approved standards and intended objectives.

•  Brief and coordinate creative requirements with Brand & Creative colleagues, ensuring the necessary materials and production support are delivered for assigned projects.

•  Monitor outcomes, provide clear progress updates and recommend improvements based on project results, feedback and lessons learned.

•  Accountable for taking ownership of assigned brand projects and delivering agreed outputs to the required quality, schedule and approved scope.

•  Accountable for effective stakeholder coordination, early identification of delivery risks and timely escalation of issues requiring management decisions.

•  Accountable for the consistent application of approved brand direction in assigned work, and for accurate project updates and handovers.

•  May lead day-to-day project coordination and implementation decisions within approved objectives, scope, timelines and delegated authority.

•  May propose concepts, approaches, improvements and partner recommendations for consideration and approval.

•  Strategic direction, major creative approvals, changes to agreed budgets or scope, and commercial commitments remain subject to the relevant management, Finance/Procurement and operational approval processes.

•  During absence, the Manager, Brand & Creative may reassign urgent project follow-up to a designated team member with an appropriate handover.

•  Creative production and routine tracking can be supported by the Brand Designer and Creative Services Executive according to their respective responsibilities.

•  Approval and spending authority cannot be delegated without express authorisation.

•  Diploma or degree in branding, marketing, communications, business, project management or a related discipline; equivalent relevant experience may be considered.

•  Preferably 2–4 years of experience managing and delivering brand, marketing, activation or other cross-functional projects, with evidence of personal ownership and follow-through.

•  Strong initiative, planning, problem-solving and stakeholder-management skills; able to turn broad direction into clear actions and outcomes.

•  Good understanding of brand standards and how they translate into customer-facing and organisational experiences.

•  Confident written and verbal communication, presentation and project-tracking skills; comfortable using productivity and AI-assisted tools responsibly.

•  Collaborative, resourceful, detail-conscious and willing to travel when project needs require.