Social Media Manager, Content & Storytelling

Responsibilities

ABOUT THE ROLE 

Turn real stories into content that moves people. 

 

New York Blood Center Enterprises (NYBCe) is looking for a creative, hands-on social media storyteller who knows how to turn compelling moments into content that captures attention, builds connections, and inspires action. 

 

Based in Kansas City, this enterprise-wide role supports social media across eight divisions spanning the Mid-Atlantic, Northeast, and Midwest. You'll uncover stories, develop original social-first content, shape creative direction, and help audiences understand the impact of blood donation. 

 

This isn't a role where you simply fill a content calendar. We're looking for someone who brings ideas, spots storytelling opportunities, gets behind the camera, and takes content from concept to completion. You'll combine creativity, strategy, and performance insights to continually strengthen our social media presence. 

 

WHAT YOU'LL DO 

Content Strategy & Storytelling 

• Develop and execute engaging social content strategies that support organizational priorities and connect with diverse audiences. 

• Proactively pitch ideas, identify storytelling opportunities, and develop recurring content series. 

• Build relationships across our eight divisions to uncover stories featuring donors, recipients, employees, and community partners. 

• Establish a consistent social voice while adapting content to different platforms and audiences. 

 Content Creation & Production 

• Concept, film, edit, and publish original social-first content, including short-form video, Reels, TikToks, and interviews. 

• Independently manage production from idea through final publication. 

• Capture authentic stories at blood drives, community events, and other opportunities in the field. 

• Experiment with creative formats and storytelling techniques to keep content fresh and engaging. 

 Platform Management & Engagement 

• Oversee day-to-day publishing and audience engagement across assigned social media accounts. 

• Develop platform-specific approaches that strengthen community connections. 

• Stay current on emerging trends, platform updates, and opportunities to engage audiences. 

 Performance & Optimization 

• Monitor content performance, including reach, engagement, audience growth, and conversions. 

• Use analytics and audience insights to refine creative approaches and improve results. 

• Proactively recommend new ideas and opportunities based on performance and emerging trends. 

 

WHAT YOU'LL BRING 

• Five or more years of experience in social media, content creation, digital storytelling, or a related field. 

• A portfolio demonstrating strong social media content and hands-on video production skills. 

• Experience independently conceptualizing, filming, and editing short-form video. 

• A strong creative instinct and the ability to turn everyday moments into compelling stories. 

• Experience managing social content strategies and a strong understanding of Instagram, TikTok, Facebook, and LinkedIn. 

• A proactive, self-directed approach. You bring ideas, take initiative, and don't wait for assignments. 

• Strong communication, collaboration, and organizational skills, with the ability to manage multiple priorities. 

 

WHY THIS ROLE MATTERS 

At NYBCe, social media can do more than build awareness. It can inspire someone to make their first blood donation, remind a returning donor that their contribution matters, or help communities understand the lifesaving impact of blood donation. 

 

You'll have the opportunity to shape how our mission comes to life online, tell stories from communities across the country, and create content that connects people to something bigger than themselves. 

 

Help make lifesaving work impossible to scroll past. 

Qualifications

 

PREFERRED QUALIFICATIONS 

• Experience in healthcare, nonprofit, mission-driven organizations, or community storytelling. 

• Experience developing recurring video series or social-first campaigns. 

EDUCATION 

• A bachelor's degree in marketing, communications, journalism, digital media, or a related field is preferred. Equivalent education, training, and relevant professional experience may also be considered. 

Overview

Founded in 1958, Community Blood Center (CBC) has served Kansas and Missouri for more than 65 years, delivering more than 150,000 lifesaving blood products annually to 70+ hospitals, EMS and healthcare partners. CBC is part of New York Blood Center Enterprises (NYBCe), which spans 17+ states and delivers one million blood products to 400+ U.S. hospitals annually. NYBCe additionally delivers cellular therapies, specialty pharmacy, and medical services to 200+ research, academic and biopharmaceutical organizations. NYBCe’s Lindsley F. Kimball Research Institute is a leader in hematology and transfusion medicine research, dedicated to the study, prevention, treatment, and cure of bloodborne and blood-related diseases. CBC serves as a vital community lifeline dedicated to helping patients and advancing global public health. To learn more, visit selfing.org. Connect with us on Facebook, X, Instagram, and LinkedIn.

 

NYBCe is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disabled status, or genetic information.