Senior Marketing Executive - Food and Beverages

Location: Jeddah, Saudi Arabia
Work Model: On-site
Employment Type: Full-time
Reports To: CEO / Restaurant Division

Role Summary

We are looking for a hands-on and organized Senior Marketing Executive to manage marketing activities for multiple restaurant brands, including Thai cuisine and quick-service restaurants (QSR).

The role involves developing marketing plans, managing campaigns and product launches, coordinating with external agencies, and monitoring performance through KPIs and sales reports. The ideal candidate has strong F&B marketing experience, excellent coordination skills, and the ability to turn marketing plans into measurable results.

Key Responsibilities

1. Marketing Planning

• Develop annual and quarterly marketing plans, including campaigns, communication strategies, marketing calendars, and KPIs.
• Maintain an updated marketing calendar covering all brands.
• Ensure consistent brand identity while maintaining each brand’s unique positioning.

2. Campaigns and Product Launches

• Plan and execute product launches, promotional offers, seasonal campaigns, and brand awareness activities.
• Manage the full campaign cycle, from briefing and planning to execution and performance evaluation.
• Coordinate with operations, kitchen/R&D, supply chain, and finance teams to ensure successful launches.

3. Agency Management

• Brief social media and creative agencies on campaign objectives, requirements, and deadlines.
• Review and evaluate creative deliverables to ensure alignment with brand guidelines.
• Monitor agency performance, deliverables, and timelines.

4. Performance Monitoring and Reporting

• Develop and maintain marketing KPI dashboards using the Idara platform.
• Prepare weekly and monthly reports covering campaign performance, sales impact, social media results, and customer feedback.
• Analyze performance data and provide actionable recommendations to improve marketing effectiveness.

5. Market and Competitor Analysis

• Monitor F&B industry trends, competitors, and marketing developments in Saudi Arabia.
• Identify new opportunities to increase brand awareness, customer engagement, and sales.
• Recommend and test new marketing initiatives based on market insights.

Requirements

Requirements

Must-Have Qualifications

• 3–5 years of marketing experience, including at least 2 years of client-side experience in F&B, QSR, retail, or FMCG.
• Proven experience managing marketing campaigns and product launches from planning to execution.
• Experience briefing and managing external marketing or creative agencies.
• Strong organizational skills and the ability to manage multiple campaigns, deadlines, and priorities.
• Good analytical skills, including interpreting sales data, tracking KPIs, and preparing performance reports.
• Excellent communication and coordination skills.
• Fluency in both Arabic and English.

Preferred Qualifications

• Experience with restaurant POS systems, operations platforms, or sales reporting tools.
• Familiarity with food delivery platforms such as HungerStation, Jahez, and Keeta.
• Basic knowledge of design and content creation tools such as Canva and CapCut.
• Good understanding of the Jeddah market and Saudi consumer behavior.

Key Performance Expectations

• Develop an approved marketing plan and a detailed three-month calendar within the first 15 days.
• Deliver campaigns and product launches on schedule, with post-campaign performance reports.
• Maintain an accurate and reliable KPI dashboard, reviewed regularly with leadership.
• Ensure effective agency management, clear communication, and accountability.
• Provide data-driven recommendations to improve campaign performance and business results.

Benefits

• Direct collaboration with senior leadership and ownership of multiple brands.
• Exposure to the complete restaurant business cycle, from product development to launch and performance evaluation.
• Opportunities for career growth toward a Brand Marketing Manager role.