Sales Planning and Channel Analytics

Sales Planning & Analytics Support to Demand Planning Cell

• Market/Product/Segment Level Budgeting Exercise
• Monthly Detailed Rolling Plan considering various inputs of Market Share, Contribution, Geo Mix, Brand & Product Level Strategy
• Dynamic analytics & suggestions required by the incumbent to achieve volume aspirations and he needs to constantly rejig planning considering market dynamics and contribution
• Product Level Tie-up – Desired alignment required with plants
• Analytics support to demand planning cell to enable supplies

Channel Analytics

• Sharp analytics to field team which should enable pre-emptive actions improving/maintaining the quality of sales [Weekly]
• Tier Level Analytics
• New Dealer Analytics
• Dealer Churn Predictive Analysis
• Responsible for Half Yearly successful DAP exercise with field teams
• Review Report on Running/Forecasted Reach & Extraction

Contribution/Geo Mix Optimization

• Monthly Contribution/Geo Mix Analytics for Actuals and Estimates

Review Presentations

• Facilitate Business Reviews by putting up Right & Sharp Analytics on defined frequency and as required by management from time to time

What-If Analysis

• Market to enter, supply & product alignment basis volume aspiration

Sales Promoters & Indenting Agents Performance Monitoring

• Monthly Performance Review
• New Appointments Tracking and Formalities