Digital Marketing Coordinator

Mumbai, India

About the role

Lincoln International, Inc. (NYSE: LCLN) is a trusted investment banking advisor to business owners and senior executives of leading private equity firms and their portfolio companies and to public and privately held companies. Our services include mergers and acquisitions advisory, private funds and capital markets advisory, and valuations and fairness opinions. The global enterprise is comprised of a tightly integrated team of more than 1,400 professionals in more than 30 offices in 14 countries, offering an unobstructed perspective on the global private capital markets, backed by superb execution and a deep commitment to client success. With extensive industry knowledge and relationships, timely market intelligence and strategic insights, we forge deep, productive client relationships that endure for decades. Connect with us to learn more at www.lincolninternational.com.

At Lincoln International, we know that the success of our global organization is a direct outcome of the strength of our people. We encourage diversity of thought and create talent density by attracting, retaining and engaging high performers from all demographics, backgrounds and perspectives. We value diversity, equity and inclusion as a catalyst to foster innovation and creative problem solving, access the best candidates and adapt to a highly dynamic, competitive environment. We know that employing a diverse team and valuing the unique perspectives of our people allows us to better understand and serve the needs of our clients.

Lincoln International is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We encourage you to read more about our commitment to diversity and Environmental, Social & Governance (ESG) efforts.

Lincoln International follows a hybrid work structure with an emphasis on in office collaboration.

Our employees work in our offices Monday through Thursday each week, with the option to work remotely or from the office on Fridays.

Duties & Responsibilities:

Lincoln International is seeking an experienced Digital Marketing Coordinator with the technical expertise to own email marketing, website content and supporting marketing systems. This individual will combine advanced Salesforce Marketing Cloud Engagement skills with an analytical approach to data, troubleshooting and process improvement.

Working with the global Marketing team, the Coordinator will deliver campaigns, maintain digital platforms and identify issues before they affect the business. The role requires at least five years of relevant experience and the judgment to prioritize work, resolve problems and improve processes with limited supervision.

Key Responsibilities include:

The Digital Marketing Coordinator will maintain reliable digital marketing operations, use data to guide improvements and reduce repetitive work through practical automation. The Coordinator gives the Marketing team dependable technical ownership, stronger use of data and capacity to improve how digital marketing is completed.

Salesforce Marketing Cloud and Email Marketing
- Build, manage and optimize email campaigns, audience segments and customer journeys in Salesforce Marketing Cloud Engagement.
- Develop and maintain responsive email templates using HTML and CSS, with attention to accessibility and compatibility across email clients and devices.
- Use AMPscript and Server-Side JavaScript (SSJS) to support personalization, dynamic content and marketing automation.
- Write and maintain SQL queries for audience segmentation, data validation and campaign reporting; manage data extensions and automated workflows.
- Support Salesforce CRM integration through Marketing Cloud Connect, including synchronized data, audience workflows and investigation of data discrepancies.
- Test campaign content, personalization, audience selection and delivery settings; troubleshoot technical issues and maintain clear documentation.
Website and Content Management
- Manage and edit WordPress content for transaction announcements, market updates, thought leadership and other digital initiatives, maintaining brand and editorial standards.
- Maintain page templates, content modules and media assets, using HTML/CSS to resolve content and presentation issues.
- Apply search optimization and accessibility practices, monitor website functionality and coordinate technical improvements with developers.
Marketing Operations and Collaboration
- Proactively monitor campaigns, automated jobs, website functionality and data quality; investigate anomalies and take issues through resolution.
- Manage priorities, deadlines and dependencies through Monday.com, keeping stakeholders informed and escalating issues with clear recommendations.
- Work with Marketing, Business Enablement and developers on platform improvements, integrations and technical issues.
Analytics and Automation
- Clean, reconcile and analyze campaign and website data using SQL and advanced Excel; communicate findings and recommended actions through clear reports and PowerPoint presentations.
- Automate repeatable production, data and reporting tasks using scripts, APIs and platform tools, with testing and documentation that support ongoing use.
- Use AI-assisted development tools and command-line workflows to build and troubleshoot queries, scripts and integrations; review and validate generated code and results before use.

Qualifications:

Bachelor's degree in Marketing, Business Analytics, Information Systems, Computer Science or a related field.
At least five years of relevant experience, with recent hands-on responsibility for building, maintaining and troubleshooting digital marketing platforms and campaigns.
Advanced Salesforce Marketing Cloud Engagement experience, including Content Builder, Email Studio, Journey Builder, Automation Studio, Contact Builder and data extensions.
Strong proficiency in HTML and CSS, with demonstrated experience using AMPscript, SSJS and SQL within Marketing Cloud.
Strong WordPress content management and editing skills, including page layouts, content modules, media management and search optimization.
Experience with Salesforce CRM and Marketing Cloud Connect, including an understanding of data synchronization and audience management.
Advanced Excel and PowerPoint skills, including data preparation, analysis and presentation; experience with Power Query and pivot tables.
Practical experience with AI-assisted coding tools and command-line workflows, with the ability to explain, test and maintain the solutions produced.
Salesforce Marketing Cloud Email Specialist certification preferred; Engagement Administrator or a comparable Marketing Cloud Engagement certification is an additional advantage.
Experience with Google Analytics, Google Tag Manager and Google Search Console preferred.
Experience with Microsoft Azure for data processing, integrations or scheduled automation, and familiarity with REST APIs, preferred.

Key Characteristics include:

Analytical, resourceful and accountable for results.
Identifies what needs attention, investigates the cause and follows through without step-by-step direction.
Communicates technical findings clearly, exercises sound judgment and knows when to involve another specialist.

Additional Information:

Lincoln International is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status.

Click here to view Lincoln International's Candidate Privacy Notices.

Lincoln International is a trade name for Lincoln International, Inc. and its subsidiaries and affiliates, which include the following licensed entities: (i) Lincoln International LLC and MarshBerry Capital, LLC (United States), SEC-registered broker-dealers and a members of FINRA (www.finra.org) and SIPC (www.sipc.org) (investment banking services) and (ii) Lincoln International LLP (FRN 474606) and IMAS Corporate Finance LLP (FRN 553889) (United Kingdom), authorized and regulated by the U.K. Financial Conduct Authority. No entity affiliated with Lincoln International, LP provides banking or securities brokerage services, nor is any such affiliate subject to FINMA supervision in Switzerland or similar regulatory authorities regarding such activities in other jurisdictions. Retail clients are NOT the intended recipients of our communications or services and should not act upon this communication.