Social Media Creative
About the role
We are building AI to simulate the world through merging art and science.
We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.
World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.
Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.
*Titles posted to our careers page are updated regularly to best advertise the role and expected seniority, but internally we have a flat titling system with two types of titles: one for individual contributors and one for people managers.
About the role
*Open to hiring remote across North America. We have offices in NYC, San Francisco, and Seattle.
We’re looking for an AI-Native Social Media Creative, a creative generalist who works natively with AI tools to produce exceptional short-form work for Instagram Reels, TikTok, YouTube Shorts and X. Your background might be in editing, directing, design, animation, art direction or writing. What matters is that you’re already deeply embedded in AI-assisted creative workflows and are pushing the boundaries of what these tools can do. Editing is the core of the role, and you know how to cut short-form video that holds attention from the first frame to the last.
This is a making role. You’ll create work across formats, from short-form video and motion to design and editorial, using Runway’s products and the broader landscape of generative AI tools. Some days you’ll be cutting a launch-day Reel from generated footage. Other days you’ll be jumping on a trend the moment it breaks, building out tutorial content or exploring a creative application of a product feature no one’s tried yet. The output varies; the throughput and quality standard don’t.
Much of your work will sit at the top of the funnel, often as someone’s first encounter with Runway. It needs to stop the scroll, perform with the algorithm and feel native to each platform. You’ll also work in real time, turning model releases, trends and cultural moments into fast, reactive content while they’re still peaking.
You’ll sit within the creative department and report to the Social Media Lead. But the nature of the role means you’ll also work across product, research and marketing, often as the person who translates a product capability into a compelling creative artifact that’s geared to social audiences.
What you’ll do
Create high-quality short-form video, motion, design and animation for Instagram Reels, TikTok, YouTube Shorts and X using AI tools, primarily Runway’s own products
Edit short-form content built to hold attention, from the opening hook through the final frame
Develop concepts and execute finished work, not just prototypes, from initial idea through final output
Create top-of-funnel content that stops the scroll and performs with each platform’s algorithm
Respond to trends, news and cultural moments with fast, real-time content
Explore and push the creative boundaries of generative AI tools, finding new techniques, workflows and visual languages
Produce content across brand campaigns, product marketing, social, tutorials and internal demos
Partner with product and research teams to translate new features and model capabilities into creative work that showcases what’s possible
Contribute to the team’s evolving creative process by sharing workflows, techniques and best practices as the tools themselves evolve
What you’ll need
4 to 8 years of professional creative experience in social, in editing, directing, design, animation, art direction, writing or a combination
Exceptional short-form editing skills, with a strong instinct for hooks, pacing and sound
A portfolio that demonstrates exceptional creative output made with AI tools, not just traditional work, and not just experimentation, but polished, intentional creative work
Deep, hands-on fluency with generative AI creative tools: you use them daily and understand their capabilities and constraints at a practitioner level
Strong visual and conceptual taste: you know what good looks like regardless of the medium or how it was made
Proven understanding of social media across Instagram, TikTok, YouTube and X, with a strong handle on trends, formats, strategies and what each algorithm rewards
Real-time instincts: you spot trends early and turn quality work around fast
Self-direction and creative initiative: you don’t wait for a brief to start making
Curiosity about the technology itself: you follow model releases, experiment with new tools and understand the trajectory of generative AI
Comfort working in a fast-moving environment where the tools, workflows and possibilities are changing constantly
Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.
There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.
Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.
Working at Runway
Great things come from great teams. We’d love to hear from you.
We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.
More about Runway
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