Senior Regional Marketing Manager

Description

Who are we?

Checkmarx is the leader in agentic application security, delivering enterprise-grade protection while helping organizations lower engineering costs and accelerate development velocity. The Checkmarx One platform scan trillions of lines of code each year, enabling companies to cut vulnerability density by more than half. Autonomous security agents continuously detect and counter AI-driven threats across the software development lifecycle, delivering prevention-first protection for legacy, modern, and AI-generated code at enterprise scale. 

We’re trusted by 1,600+ customers in 70+ countries, including some of the largest enterprises and governments in the world. Guided by research-led innovation and a developer-first mindset, we help every developer, security team, and enterprise build software that is risk-free by design.

What are we looking for?

We are looking for a strategic and execution-focused Senior Regional Marketing Manager to lead marketing initiatives across Northern Europe (NEUR) for our Application Security (AppSec) solutions.

This role is responsible for driving pipeline growth, accelerating deal velocity, and increasing brand awareness among enterprise and mid-market customers. You will work closely with regional sales, partners, and global marketing teams to deliver high-impact campaigns tailored to technically sophisticated audiences, including CISOs, DevSecOps leaders, and developers.

How will you make an impact?

Field Marketing & Events

• Own the end-to-end events strategy and calendar across UKI, Netherlands and Nordics, from third-party industry conferences to proprietary roundtables, executive dinners, and webinars
• Pre-event: define target account and invite lists in partnership with sales, shape agenda/speaker input, brief SDRs and sales on outreach cadences, manage budgets, vendors, and booth/sponsorship logistics
• During-event: oversee on-site execution and staffing, manage lead capture and badge-scan systems, host key customers and executives, enable real-time hot-lead handoff to sales
• Post-event: own lead scoring and routing into the MQL/SQL process, drive structured follow-up cadences with sales, report on pipeline attribution and ROI, feed learnings back into the next event's planning
• Represent the company at key cybersecurity and developer-focused events across NEUR

Regional Strategy & Planning

• Own the NEUR regional marketing strategy aligned with global priorities and revenue goals
• Translate global campaigns into regionally relevant event and field programs across UKI, Netherlands and Nordics
• Segment markets and prioritise accounts and events based on ICP, maturity, and opportunity size

Demand Generation

• Own regional marketing-sourced pipeline targets aligned to revenue goals, with a focus on target accounts
• Build and execute integrated campaigns (events, digital, content syndication, paid media) that drive consistent top-of-funnel volume
• Maintain clear visibility into pipeline targets and gaps, and clean handoff of MQL to SQL
• Optimise marketing funnel performance using data-driven insights and continuous testing

Account Based Marketing

• Lead Account-Based Marketing (ABM) initiatives for top-tier enterprise accounts
• Partner with sales to develop account-specific engagement plans and personalised campaigns
• Support deal acceleration through tailored content, executive engagement, and field programs

Content Localisation & Messaging

• Adapt global AppSec messaging for Northern European audiences with high technical expectations
• Collaborate with product marketing to refine positioning for DevSecOps and security buyers
• Support development of regional case studies, customer advocacy, and thought leadership

Sales & Partner Alignment

• Act as a trusted marketing partner to regional sales leaders on event strategy and execution
• Enable channel and technology partners with co-marketing events and MDF programs
• Align closely with SDR teams to ensure effective lead follow-up and conversion

Analytics & Reporting

• Track event and campaign performance, pipeline contribution, and ROI across NEUR
• Provide regular reporting and insights to regional and global stakeholders
• Use data to refine event selection, targeting, messaging, and channel effectiveness

Requirements

What is needed to succeed?

Experience

• 5+ years in B2B marketing, ideally in cybersecurity, application security, or DevSecOps
• Proven experience managing regional or field marketing in Northern Europe
• Demonstrated success in driving pipeline and supporting enterprise sales cycles

Skills

• Strong knowledge of IT Security
• Expertise in demand generation, ABM, and integrated campaign execution
• Strong analytical skills with experience using marketing automation and CRM tools (e.g., Salesforce, Marketo)
• Excellent stakeholder management and cross-functional collaboration

Languages

• Fluent in English (required)
• Additional languages are a plus

Nice to Have:

• Experience in high-growth SaaS or cybersecurity vendors
• Familiarity with developer ecosystems and tooling
• Background in partner/channel marketing

Key Competencies:

• Team player mindset with strong execution capabilities and project management skills
• Self Starter and having a can-do approach
• Dynamic, tenacious, high achieving attitude
• Commercial acumen and revenue focus
• Ability to engage technical and security audiences
• Strong communication and influence across matrixed organisations
• Adaptability in a fast-paced SaaS environment

What we have to offer

Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, great work-life balance, as well as great benefits and perks throughout the year. Checkmarx is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.