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Martech- Project Manager

EXL

Gurugram, Haryana, India

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About the role

Web Personalization (Marketing Activation)

  1. Expertise in Adobe Target, A/B testing and digital channel optimization
  2. Focus on personalized customer experiences

Web/Digital Optimization (Marketing Analytics and Tech)

  1. Hands on with Adobe Analytics, Tealium, Adobe CJA, and third-party tools
  2. Enhancing digital journeys and campaign effectiveness

Web Content Management (Digital Enablement)

  1. Development and implementation using Adobe Experience Manager (AEM)
  2. Content creation for Bank’s websites, forms and offers

Web Personalization (Marketing Activation)

  1. Expertise in Adobe Target, A/B testing and digital channel optimization
  2. Focus on personalized customer experiences

Web/Digital Optimization (Marketing Analytics and Tech)

  1. Hands on with Adobe Analytics, Tealium, Adobe CJA, and third-party tools
  2. Enhancing digital journeys and campaign effectiveness

Web Content Management (Digital Enablement)

  1. Development and implementation using Adobe Experience Manager (AEM)
  2. Content creation for Bank’s websites, forms and offers

Adobe experience manager (AEM), Adobe Analytics, Python

Adobe Target + AEP, AJO ( Adobe Journey Optimizer, Adobe analytics, Adobe Launch, Tealium