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Project Manager - International Fan Engagement

EXL

Canada

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About the role

Summary: The Project Manager will be responsible for overseeing and managing key marketing projects within our global sports league. This role requires a dynamic individual with a passion for sports and marketing, exceptional organizational skills, and the ability to collaborate effectively with cross-functional teams. The successful candidate will lead projects from initiation to completion, ensuring the delivery of high-quality marketing campaigns and initiatives that align with the league's brand and strategic objectives. 

 

Responsibilities: 

Project Planning and Execution: 

  • Develop and lead a project planning process and tools to be used cross-functionally and within our teams from discovery and intake through execution.  

  • Collaborate with stakeholders to identify project requirements and ensure alignment with marketing objectives. 

  • Create and maintain project schedules, tracking progress and proactively addressing potential risks and issues. 

  • Coordinate cross-functional teams, facilitating effective communication and collaboration throughout the project lifecycle. 

  • Guide decision-making processes with business partners to achieve project objectives. 

  • Manage team capacity by understanding the current state of the project pipeline and making data-driven trade-offs. 

  • Drive process improvements and efficiency to achieve operational goals. 

  • Anticipate and advise on project risks and lead the development and implementation of mitigation strategies. 

  • Promote understanding across partners around project status, spend, priorities, and resource allocation. 

  • Collaborate with internal teams and external agencies to develop innovative marketing campaigns that engage fans, drive attendance, and enhance brand awareness. 

  • Oversee the execution of marketing campaigns, ensuring adherence to timelines, brand guidelines, and legal requirements. 

  • Monitor campaign performance and analyze key metrics to measure effectiveness and identify areas for improvement. 

  • Iterate and scale systems and projects to meet the Leagues global needs. 

 

 

Stakeholder Engagement: 

  • Maintain strong relationships with internal stakeholders, including marketing, communications, events, and sponsorship teams. 

  • Effectively communicating project updates, plans, and issues to diverse stakeholders 

  • Collaborate with external partners, sponsors, and vendors to ensure seamless integration and delivery of marketing initiatives. 

  • Provide regular project updates to stakeholders, highlighting progress, challenges, and key outcomes. 

  • Support development of presentation and update materials to be shared cross-functionally and with leadership.  

 

Continuous Improvement: 

  • Conduct post-project evaluations to identify lessons learned and implement improvements for future projects. 

  • Stay updated with industry trends, emerging technologies, and best practices in sports marketing to drive innovation and enhance project outcomes. 

 

Budget and Resource Management: 

  • Manage project budgets, track expenditures, and ensure cost-effectiveness. 

  • Allocate and optimize resources to maximize efficiency and meet project goals. 

  • Liaise with procurement teams to source vendors and negotiate contracts for marketing services and materials. 

 

 

Qualifications: 

  • Bachelor's degree in Marketing, Business Administration, or a related field. 

  • Proven experience (5+ years) in project management, preferably in a marketing or tech-related environment. 

  • Proficiency in Adobe Workfront project management 

  • Strong understanding of marketing principles, campaign development, and brand management. 

  • Excellent organizational and time management skills, with the ability to prioritize tasks and manage multiple projects simultaneously. 

  • Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders at all levels. 

  • Demonstrated ability to think strategically, solve problems, and make informed decisions in a fast-paced environment. 

  • Understanding project-specific technologies and tools depending on the industry  

  • Passion for sports and a deep understanding of the global sports industry. 

 

Relevant Certifications & Skills: 

  • Project Management Professional (PMP) 

  • Certified Scrum Master (CSM) 

  • Hands-on experience with practices such as Agile, Lean, Kanban, Waterfall as well as extensive experience with pragmatic blending of styles to facilitate collaboration and delivery  

  • Ability to understand architectural and technical aspects of projects  

  • Excellent organizational, communication (written and verbal) and time management skills with attention to detail  

 

Terms / Expected Hours of Work 

  • 40 hours per week with occasional weekend requirements. 

  • Remote work from home arrangement 

  • Up to 10% domestic travel required, primarily during weekdays