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Engagement Manager

EXL

New York, United States

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About the role

Company:               EXLService.com, LLC   
Location:                 New York, NY  
Position Title:         Engagement Manager 

Drive product growth & analytics initiatives for digital lending products by analyzing customer behavior, marketing campaign performance. Design and launch new digital marketing and product engagement programs across web, mobile application. Develop data-driven experimentation frameworks and conduct A/B testing to evaluate marketing campaigns, product features, landing pages, and customer communication strategies to optimize conversion rates and revenue performance.

 

 

  • Build and maintain automated dashboards and reporting systems to monitor real-time performance of marketing funnels, and operational KPIs using data visualization tools such Tableau and Power BI. 
  • Analyze large datasets from internal databases and digital analytics platforms to identify customer segmentation opportunities, optimize marketing targeting strategies, and improve customer lifecycle engagement. 
  • Apply statistical analysis and machine learning techniques including regression, predictive modelling to identify key drivers of customer behavior and marketing effectiveness.
  • Partner with cross-functional teams including marketing, product management, credit risk, engineering, and operations to translate analytical insights into product improvements and strategic growth initiatives. 
  • Develop automated processes and analytical frameworks that improve operational efficiency, reduce manual reporting work, and enhance decision-making capabilities across business teams. 
  • Lead and mentor analytics team by guiding technical analysis, reviewing methodologies, and ensuring alignment with business objectives and product growth strategies. 
  • Position may require travel to various and unanticipated workplaces throughout the U.S. Telecommuting is permitted.

Requires master’s degree in business Analytics, Data Science, Statistics, Computer Science, or a directly related quantitative field plus Four (4) years of experience in Risk analysis for business development and finance in the banking or insurance domain. 

Must have 4 years of experience in the following: 

  • SQL
  • Python
  • Business intelligence tools such as Tableau or Power BI
  • Statistical analysis, data visualization, and A/B testing methodologies
  • Analyzing large datasets and developing data-driven strategies to improve product growth, marketing performance or operational efficiency.

40 hours/week, 9:00am-5:00pm, Salary range: $173,000 to $183,000 per year. 

To apply: Send resume and cover letter to [email protected]. Must cite job title and code EXL98 in response. This notice is subject to ExlService.com, LLC's employee referral program. EEO/Minorities/Females/Vets/Disabilities.