Performance Marketing AM for Travel
About the role
Performance Marketing AM for Travel
Location: Malaysia
Type: Full-time
Job Summary
The Performance Marketing team is a team responsible for integrated media activities for all businesses and products. We support the brand's effort to make the brand of first choice for travel, deliveries & financial needs.
Media Team is a team of integrated media experts and marketers who are passionate about their work. This team leads both traditional and strategic dynamic device buying channels to grow our market reach and re-engage with existing users. It uses internal user operation levers and internal traffic management products to improve user acquisition efficiency. Additionally, it deep dives into the full converting funnels to uplift channel efficiency during each iteration cycle.
As a Digital & Performance Marketing AM, you will be the in-house expert on planning full funnel media strategies and app acquisition to drive growth across our diverse portfolios (especially activities outside of Southeast Asia)
This role is responsible for driving day-to-day performance marketing for verticals across the region. You will manage substantial regional budgets. Additionally, you will also lead external agencies to ensure our digital media presence performs at a world-class level.
Responsibilities
Digital Media Strategy & Budget Governance
Design and champion media strategies for User Acquisition
Ensure our investments are planned and allocated to the best interest of our KPI
Deliver user acquisition numbers within targeted performance marketing KPIs such as CAC and conversion rates
Media Operations & Channel Mastery
Channel Calibration: Lead the automation and optimization of paid channels (Social, Programmatic, Search, etc.) maintaining high conversion quality.
Technical Integrity: Partner with our agencies and tracking partners to maintain robust measurement best practices (MMPs, GTM, DCM) ensuring a seamless and transparent data flow.
Stakeholder & Agency Leadership:
Collaborate with diverse teams ranging from country to marketing teams to improve user acquisition funnel health and results
Agency Management: Lead the relationship with external media agencies and partners, evaluating workflows and negotiation strategies.
Eligibility Requirements
Bachelor’s degree in any related field
5-6 years of experience in digital planning & executing at scale
Track record of driving performance marketing across APAC region
Experience in APAC - particularly East Asia, India &/or ANZ preferred
Deep expertise in regional performance marketing channels (Google, Facebook and more) and local marketing specific channels
Sound understanding of attribution models and MMPs
Connect channel operational knowledge, such as bid strategy/optimization goal, with internal audience segmentation and landing page strategy to maximize channel performance while deep mining the relationship of audience and assortment
It is advantageous to have hands-on experience on Facebook Business Manager, Google Ads manager, Appsflyer, Programmatic DSPs managing advanced campaigns.
Self-starter and an exceptional can-do attitude
Fluency in written & spoken Mandarin is a bonus.
About eClerx
eClerx is a leading provider of productized services, bringing together people, technology and domain expertise to amplify business results.
The firm provides business process management, automation, and analytics services to a number of Fortune 2000 enterprises, including some of the world’s leading financial services, communications, retail, fashion, media & entertainment, manufacturing, travel & leisure, and technology companies. Incorporated in 2000, eClerx is traded on both the Bombay and National Stock Exchanges of India. The firm employs more than 19,000 people across Australia, Canada, France, Germany, Switzerland, Egypt. India, Italy, Netherlands, Peru, Philippines, Singapore, Thailand, the UK, and the USA.
For more information, visit www.eclerx.com
You can also find us on:
https://www.linkedin.com/company/eclerx/
https://www.indeed.com/cmp/Eclerx/about
https://www.glassdoor.com/eClerx
eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. We are also committed to protecting and safeguarding your personal data. Please find our policy here