Head of Marketing, Canada
About the role
Head of Marketing, Canada
Nutanix is seeking a Head of Field Marketing - Canada to lead strategic planning, demand generation, and sales alignment across Canadian direct and channel businesses. Reporting to the Internationals Field Marketing, this role requires 8+ years of field marketing experience, data-driven decision-making, and close collaboration with the Americas Channel Marketing team to drive pipeline.
Responsibilities
Drive field marketing strategy to achieve bookings and pipeline goals aligned with sales leadership.
Track key performance metrics and analyze data to optimize campaign outcomes and ROI.
Develop and execute commercial vertical marketing plans tailored to regional target audiences.
Act as the primary liaison between corporate marketing, local sales teams, and channel partners.
Manage regional marketing budget efficiently to maximize ROI.
Plan and execute end-to-end field marketing campaigns including industry events, executive roundtables, and digital programs.
Collaborate closely with regional sales leaders to enable account-based marketing (ABM) initiatives for key accounts.
Requirements
8+ years of B2B field and channel marketing leadership experience.
Proven success in driving pipeline growth and managing marketing budgets.
Strong cross-functional leadership, strategic planning, and communication skills.
Proficiency with marketing automation tools (e.g., Marketo, Salesforce).
Bachelor's degree in Marketing, Business, or related field preferred.
Experience working closely with direct sales teams and channel partner ecosystems across Canada.
Strong event management and digital campaign strategy expertise in enterprise technology software.
Must reside in Canada and be fluent in reading, writing, and speaking French.