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Head of Brand & Sponsorship

Capital

London, England, United Kingdom

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About the role

Capital.com is scaling fast, and this role makes sure that ambition shows up everywhere the brand does. Reporting to the Brand Director, you’ll own delivery end to end, turning brand strategy into standout campaigns and building a sponsorship and events function that makes every partnership work harder. It’s a hands-on role for someone as comfortable running a campaign timeline as negotiating a sponsorship deal or managing an event on-site. Working with the CMO, Head of Creative, PR and regional teams, you’ll have real influence over how Capital.com shows up globally as it pursues premiumisation and expansion.

Responsibilities:

Brand Campaigns
  • Own end-to-end delivery of Capital.com's big-ticket brand campaigns, turning the Brand Director's strategy into standout, well-executed work across markets
  • Partner closely with the Head of Creative, who leads creative production, to ensure every campaign is built and delivered to a premium standard
  • Work with market analysts and the PR team to align campaign timing, messaging and measurement
  • Manage campaign budgets, timelines and sign-off across multiple markets and stakeholders
  • Lead delivery across campaigns of every scale, from moments built around a global brand asset to local activity such as a UK spread betting campaign or a new performance-led campaign for the paid social team
  • Feed into the strategic thinking behind paid social alongside the paid social team, for example how a new channel is seeded with initial paid support, or how an organic boosting strategy is agreed and backed with paid
  • Bring imagination to how the brand shows up, finding new ways to express Capital.com's premiumisation and expansion ambitions through brand activity
    • Sponsorship & Events
  • Own the sponsorship and events function end to end: evaluating and negotiating new opportunities, then delivering the activations that bring them to life
  • Draw on activation support at global level from the events team and at local level from regional marketing leads and local offices, so delivery is never carried alone
  • Evaluate opportunities across sport, conferences and other partnerships against clear criteria for brand fit, audience relevance and commercial value
  • Lead negotiation and management of sponsorship contracts, protecting Capital.com's interests and tracking every commitment on both sides
  • Build and maintain relationships with rights holders, sports marketing agencies and event partners as the primary point of contact
  • Plan and deliver event activations and client hospitality end to end — suppliers, guest lists, merchandise, booths — working with the design team so every physical presence reflects the brand
  • Collaborate with the CMO, regional marketing managers and regional CEOs to align sponsorship priorities across markets and activate global properties locally
  • Work with Compliance and Legal to ensure all sponsorship and event activity meets regulatory requirements across Capital.com's jurisdictions
  • Track and report on sponsorship performance and ROI, and build out the sponsorship and events team as the function grows

    • Requirements:

  • Senior experience delivering brand campaigns end to end.
  • Experience within a financial services or fintech business.
  • Proven experience delivering sponsorship activation end to end, from deal negotiation through to on-site activation. 
  • Breadth beyond sport (e.g. culture, academia, thought leadership) and integrated activation skills across social, content and brand campaigns, not just hospitality.
  • Experience activating global properties across multiple markets.
  • Strong commercial focus: you can articulate the value a sponsorship brings to the business and use it as a vehicle to drive acquisition.
  • Experience in our industry or regulated financial services.
  • Confidence negotiating commercial contracts and evaluating opportunities critically rather than just enthusiastically.
  • Excellent relationship management across rights holders, creative partners and senior stakeholders in a multi-market structure.
  • Comfortable building a function from a small base, with willingness to travel roughly 20% of the time.

    • Nice to have:

  • Existing relationships with sports rights holders, conference organisers or sports marketing agencies
  • Agency-side background in sponsorship, experiential or brand campaign delivery
  • Experience managing brand or sponsorship activity across multiple international markets simultaneously

    • What you will get in return:

  • Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
  • Work-Life Harmony: Join a company that genuinely cares about you—because your life outside of work matters just as much as your time on the clock.
  • Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
  • Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
  • Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
  • Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
  • Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
  • Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community