Head of Marketing

 

Ovoko is transforming Europe’s €30B+ used car parts market - a massive, fragmented industry still largely offline. We connect 7,000+ scrapyard owners, car parts sellers and dismantlers with millions of buyers through our marketplace, SaaS and logistics platform, making it effortless to trade parts across borders. With over 42 million parts listed, we’ve grown into one of Europe’s fastest-scaling e-commerce companies, but the real opportunity lies ahead, as we build a real category-defining platform worldwide.

As the Head of Marketing, you will take strategic ownership of Ovoko’s global marketing engine across 25+ countries. Your mission is to evolve our highly successful performance-driven foundation into a sophisticated, multi-channel brand. You will bridge the gap between short-term efficiency and long-term vision, moving us beyond an over-reliance on single channels to build a household name that addresses industry stigmas and unlocks new market liquidity.

Own the marketing strategy and take full accountability for the global marketing P&L, balancing a massive performance engine with strategic brand investments to drive sustainable, long-term growth.

Drive multi-channel expansion and lead the transition from a "performance" mindset to a diversified mix, identifying when and how to scale TV, YouTube, and influencer campaigns to boost awareness in key markets.

Scale global presence and partner with the management to align budgets and expansion plans, ensuring our marketing efforts directly support supplier liquidity and market-specific needs.

Develop and execute a brand strategy that transforms the perception of used car parts into a secure, premium, and trustworthy marketplace choice.

Provide vision and leadership to our Brand and Performance team members, fostering a culture of high accountability, experimentation, and cross-functional collaboration.

Effectively communicate marketing roadmaps and outcomes to the management, justifying large-scale investments with clear data and strategic logic.

 

The offered salary for this position starts from 9000 € (gross) per month. Please keep in mind that we are also open to discuss your salary expectations based on your competencies and experience.