Social Team Lead

Description

RealPlay is a fast-growing and innovative startup in the Gaming industry, specializing in managing online social casino games for the US market. We create immersive, high-retention gaming experiences and are passionate about building strong communities and delivering entertainment that keeps players coming back.

We're now looking for a Social Team Lead who truly lives and breathes social - someone who is comfortable being in front of the camera, and sees themselves as a face and ambassador of RealPlay and our brands.

What You’ll Do

As Social Team Lead, you'll be responsible for shaping our social media voice, leading creative campaigns, and managing a small, high-performing team to grow and engage our player community.

• Own and execute the overall social media and community strategy across platforms (Facebook, Instagram, X, Reddit, and more).
• Be an active face and voice of our brands, comfortable creating content, appearing on camera, engaging directly with the community, and representing RealPlay across relevant social channels and formats.
• Develop and manage the monthly and weekly content calendar, ensuring alignment with game launches, events, and promotional goals.
• Lead and mentor a team of social media specialists and content creators.
• Develop engaging creative concepts for campaigns, promotions, and new feature announcements to boost player engagement and brand loyalty.
• Oversee copywriting for social media posts, in-game messages, and community announcements.
• Collaborate cross-functionally with the design, monetization, product, and operations teams to ensure unified messaging and asset quality.
• Monitor platform performance and community feedback, using insights to optimize strategy and improve player sentiment.
• Ensure consistency in brand tone, voice, and visual identity across all content.

Requirements

• 3+ years of experience managing social media in the gaming, entertainment, or digital content space.
• Native-level English communication – written and verbal.
• A true social-first personality — you live social media, understand what gets people talking, and naturally stay on top of culture, trends, creators, and formats.
• Strong on-camera presence and confidence being in the spotlight — you’re excited to represent the brand, not only manage it from behind the scenes.
• Strong understanding of American digital culture and player psychology.
• Excellent copywriting and storytelling skills tailored for community engagement.
• High attention to detail and ability to balance creative quality with fast execution.
• Background in gaming or social casino content – a strong advantage.
• Experience in a startup or fast-paced environment – a plus.