PPC Manager
Limited details supplied by the source.
About the role
Description
Friends is seeking a dynamic PPC Manager to lead our pay-per-click advertising strategies and drive results. You will be responsible for optimizing campaigns to maximize ROI and overseeing all aspects of our PPC initiatives.Responsibilities:
- Develop and implement PPC strategies across multiple platforms including Google Ads and Bing.
- Monitor and optimize campaigns to ensure maximum ROI.
- Conduct keyword research and analysis to identify new opportunities.
- Collaborate with the marketing team to align PPC efforts with overall marketing goals.
- Generate regular reports on campaign performance and insights.
- Manage budgets effectively to ensure efficient spend allocation.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in PPC management.
- Proficiency in Google Ads and Bing Ads platforms.
- Strong analytical skills with the ability to interpret data and identify trends.
- Experience with A/B testing and other optimization techniques.
- Excellent communication skills and the ability to work collaboratively.