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Junior Meta Ads Executive

iGATE Technology

islamabad, Islamabad, Pakistan

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About the role

We are looking for a Junior Meta Ads Executive with at least 1 year of hands-on experience managing advertising campaigns for an e-commerce brand. The candidate will be responsible for campaign execution, performance monitoring, optimisation, and reporting across Facebook and Instagram, with a focus on driving online sales and achieving performance targets.

Key Responsibilities:

  • Set up, manage, and optimise Meta Ads campaigns across Facebook and Instagram.
  • Monitor campaign performance and key metrics, including ROAS, CPA, CTR, CPC, and conversion rate.
  • Manage campaign budgets and identify opportunities to improve performance and return on ad spend.
  • Assist with audience targeting, prospecting, retargeting, and customer acquisition campaigns.
  • Coordinate with the creative team to develop and test ad creatives, videos, and copy.
  • Conduct A/B testing to improve campaign performance and conversion rates.
  • Prepare regular performance reports and provide optimisation recommendations.
  • Monitor tracking and conversion events in coordination with the relevant technical team.

Requirements

  • Minimum 1 year of hands-on Meta Ads experience with an e-commerce brand.
  • Practical experience using Meta Ads Manager.
  • Understanding of campaign optimisation, audience targeting, and budget management.
  • Knowledge of e-commerce performance metrics, including ROAS, CPA, and conversion rate.
  • Familiarity with Meta Pixel, Conversions API, and GA4 is preferred.
  • Strong English communication skills, both written and verbal.
  • Strong analytical skills, attention to detail, and organisational skills.

Benefits

โ›ฝFuel Allowance

๐Ÿฅ Medical Insurance

๐Ÿฝ Free Lunch Facility (In-house)

๐Ÿ‹โ€โ™‚๏ธ GYM Passport (Panel Gym's Free of Cost)

๐Ÿ’ฐ Participatory Fund

๐Ÿ’ฒ Market Competitive Salary

๐Ÿ’ป Learning & Challenging Work Environment

๐Ÿ‘จโ€๐Ÿ’ป Amazing Work Culture

๐Ÿ›ซ Paid Time off

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Group Life Insurance

โณ Maternity Leaves and many more