Junior Meta Ads Executive
About the role
We are looking for a Junior Meta Ads Executive with at least 1 year of hands-on experience managing advertising campaigns for an e-commerce brand. The candidate will be responsible for campaign execution, performance monitoring, optimisation, and reporting across Facebook and Instagram, with a focus on driving online sales and achieving performance targets.
Key Responsibilities:
- Set up, manage, and optimise Meta Ads campaigns across Facebook and Instagram.
- Monitor campaign performance and key metrics, including ROAS, CPA, CTR, CPC, and conversion rate.
- Manage campaign budgets and identify opportunities to improve performance and return on ad spend.
- Assist with audience targeting, prospecting, retargeting, and customer acquisition campaigns.
- Coordinate with the creative team to develop and test ad creatives, videos, and copy.
- Conduct A/B testing to improve campaign performance and conversion rates.
- Prepare regular performance reports and provide optimisation recommendations.
- Monitor tracking and conversion events in coordination with the relevant technical team.
Requirements
- Minimum 1 year of hands-on Meta Ads experience with an e-commerce brand.
- Practical experience using Meta Ads Manager.
- Understanding of campaign optimisation, audience targeting, and budget management.
- Knowledge of e-commerce performance metrics, including ROAS, CPA, and conversion rate.
- Familiarity with Meta Pixel, Conversions API, and GA4 is preferred.
- Strong English communication skills, both written and verbal.
- Strong analytical skills, attention to detail, and organisational skills.
Benefits
โฝFuel Allowance
๐ฅ Medical Insurance
๐ฝ Free Lunch Facility (In-house)
๐โโ๏ธ GYM Passport (Panel Gym's Free of Cost)
๐ฐ Participatory Fund
๐ฒ Market Competitive Salary
๐ป Learning & Challenging Work Environment
๐จโ๐ป Amazing Work Culture
๐ซ Paid Time off
๐จโ๐ฉโ๐งโ๐ฆ Group Life Insurance
โณ Maternity Leaves and many more